Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
Intermediate · Guided Project · Less Than 2 Hours
University of California San Diego
Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills
Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Markov Model, Embeddings, Text Mining, Data Preprocessing, Artificial Neural Networks, Machine Learning Methods, Algorithms, Statistical Modeling, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis
Beginner · Specialization · 3 - 6 Months

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, SQL, Relational Databases, NoSQL, PostgreSQL, Database Architecture and Administration, Database Systems, Database Theory, Data Modeling, Databases, JSON, Scalability, Database Management, Query Languages, Distributed Computing, Cloud Applications, Data Manipulation, Text Mining, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

University of New Mexico
Skills you'll gain: International Finance, Global Marketing, Intercultural Competence, Small Business Accounting, Organizational Structure, Business, Business Management, Market Analysis, Human Resource Management, Economics, People Management, Cultural Diversity, Entrepreneurship, Business Strategy, Market Dynamics, Business Intelligence, Supply And Demand
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting
Intermediate · Course · 1 - 3 Months