Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Statistical Methods, Data Analysis, Statistical Analysis, Artificial Intelligence
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Packaging and Labeling, Financial Analysis
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Leadership, Conflict Management, Performance Measurement, Systems Thinking, Healthcare Project Management, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Value-Based Care, Continuous Quality Improvement (CQI), Quality Improvement, Risk Management, Initiative and Leadership, Data Analysis Software, Patient-centered Care
Beginner · Specialization · 3 - 6 Months

The University of Melbourne
Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development
Mixed · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, Digital Transformation, User Centered Design, Analytics
Intermediate · Specialization · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Business Strategy, Financial Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality
Beginner · Course · 1 - 3 Months