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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Data Cleansing, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    492 reviews

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    527 reviews

    Intermediate · Specialization · 3 - 6 Months

  • N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    Logical Operations

    R Programming: Setup and Data Processing

    Skills you'll gain: R (Software), Data Processing, R Programming, Data Manipulation, Data Structures, Statistical Programming, Data Analysis, Data Analysis Software, Software Installation, Data Science, Development Environment, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Corporate Strategy, Financial Analysis, Financial Statements, Strategic Marketing, Operations Management, Working Capital, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Quality Management, Business Strategy, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Asana Advanced: Portfolio, Dashboards & Planning at Scale

    Skills you'll gain: Resource Allocation, Timelines, Project Performance, Project Portfolio Management, Root Cause Analysis, Resource Management, Dashboard, Project Coordination, Power BI, Scheduling, Stakeholder Communications, Management Reporting, Problem Management, Project Schedules, Variance Analysis, Project Management Software, Project Management, Capacity Planning, Portfolio Management, Strategic Planning

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze Big Data Using Apache Impala SQL

    Skills you'll gain: Big Data, SQL, Test Case, Apache Hadoop, Analytics, Database Design, Data Analysis, Databases, Relational Databases, Database Management, Data Manipulation, Metadata Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Excel Skills for Data Analysis Foundations

    Skills you'll gain: Data Entry, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Visualization Software, Dashboard, Data Analysis, Data Management, Business Analytics, Data Visualization, Exploratory Data Analysis, Productivity Software, Data Analysis Expressions (DAX), Data Presentation, Trend Analysis, Graphing, Decision Making, Data Manipulation, Debugging

    Beginner · Specialization · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Stakeholder Management, Intercultural Competence, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Organizational Strategy, Organizational Change

    Earn a degree

    Degree · 1 - 4 Years

  • J

    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimize Task Hierarchies

    Skills you'll gain: Scheduling, Project Schedules, Work Breakdown Structure, Project Management Software, Dependency Analysis, Performance Analysis, Data-Driven Decision-Making, Process Improvement, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Fundamentals of Data Science in Healthcare

    Skills you'll gain: Interoperability, Medical Privacy, Clinical Data Management, Data Cleansing, Data Preprocessing, Health Informatics, Feature Engineering, Data Transformation, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Quality, ICD Coding (ICD-9/ICD-10), Data Processing, Health Care, Health Information Management, Data Integration, Medical Records, Medical Coding, Data Validation, Electronic Medical Record, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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1…132133134…461

In summary, here are 10 of our most popular marketing analytics courses

  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Strategic Sales Management: Fundação Instituto de Administração
  • Content, Advertising & Social IMC: Northwestern University
  • R Programming: Setup and Data Processing: Logical Operations
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Asana Advanced: Portfolio, Dashboards & Planning at Scale: Coursera
  • Analyze Big Data Using Apache Impala SQL: EDUCBA
  • Apply Excel Skills for Data Analysis Foundations: EDUCBA
  • MSc Management: University of Huddersfield
  • Biostatistics in Public Health: Johns Hopkins University

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