Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Visualization, SPSS (Software), Statistical Analysis, Data Transformation, Data Manipulation, Data Analysis, Technical Support, Statistical Software, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Search Engine Optimization, Web Analytics and SEO, Professional Networking, Brand Strategy, Social Media, Content Creation, Brand Management
Mixed · Course · 1 - 4 Weeks
Starweaver
Skills you'll gain: Cyber Security Strategy, Cyber Operations, Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Security Assessment, Cyber Risk, Incident Response, Cyber Attacks, Campaign Management, Key Performance Indicators (KPIs), Risk Analysis, Performance Measurement, Resilience, Strategic Decision-Making, Business Metrics, Coordination, Strategic Marketing
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Entrepreneurship, Business Process, Innovation, E-Commerce, Business Systems, Value Propositions, Financial Planning, Customer Relationship Management
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Performance Measurement, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Improvement, Business Analytics, Performance Management, Business Analysis, Data Analysis, Accountability, Data Validation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Data Preprocessing, Predictive Modeling, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Data Analysis, Data-Driven Decision-Making, Statistical Modeling, R (Software), Feature Engineering, Applied Machine Learning, Logistic Regression, Data Transformation, Business Analytics, Decision Tree Learning
Beginner · Course · 1 - 4 Weeks
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation
Beginner · Course · 1 - 4 Weeks