• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Build a Product Roadmap with Aha!

    Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating Business Value with Data and Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Governance, Digital Transformation, Data Literacy, Data Strategy, Real Time Data, Google Cloud Platform, Data Modeling, Business Transformation, Interactive Data Visualization, Data Visualization Software, Data Management, Data Warehousing, Data Storytelling, Data Analysis, Pivot Tables And Charts, Performance Tuning, Ad Hoc Analysis, Query Languages

    4.7
    Rating, 4.7 out of 5 stars
    ·
    454 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional Success Skills

    Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    398 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Diseño de proyectos para promover el bienestar

    Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    422 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crear un Kit de Bienvenida para el Cliente con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Layout Design, Design, Digital Publishing, Marketing, Entrepreneurship, Design Elements And Principles, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Order Management, Transportation Management, Logistics, Inventory Management System, Inventory Control, Supply Chain, Order Processing, Service Level, Materials Management, Supply Chain Management, Process Optimization, Performance Measurement, Operating Cost, Demand Planning, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    431 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Python for Cybersecurity

    Skills you'll gain: MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Endpoint Detection and Response, Cybersecurity, Network Security, Cyber Security Strategy, System Monitoring, Cyber Operations, Threat Management, Continuous Monitoring, Cyber Threat Intelligence, Exploitation techniques, Data Persistence, Scripting, Network Monitoring, Persistence, Python Programming, Data Access, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    543 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

1…142143144…363

In summary, here are 10 of our most popular marketing strategy courses

  • Build a Product Roadmap with Aha!: Coursera
  • Creating Business Value with Data and Looker: Google Cloud
  • Professional Success Skills: University of Illinois Urbana-Champaign
  • Diseño de proyectos para promover el bienestar: Universidad de los Andes
  • Extraordinary Human Capital Management: University of Michigan
  • Introducción a CRM con HubSpot: Coursera
  • Crear un Kit de Bienvenida para el Cliente con Canva: Coursera
  • Conceitos Básicos de Logística e Supply Chain: Universidade Estadual de Campinas
  • Python for Cybersecurity: Infosec
  • Fundamentals of Graphic Design: Xbox

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok