Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Cleansing, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Analytics, Electronic Medical Record, Database Systems, Relational Databases
Intermediate · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Regulatory Requirements, Data Ethics, Compliance Reporting, Data Governance, Data Security, Data Management, Data Integrity, Data Processing
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning
Intermediate · Course · 1 - 4 Weeks

Nanjing University
Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Manipulation, Matplotlib, User Interface (UI) Design
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Machine Learning Algorithms, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Generative AI, Economics
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Governance, Digital Transformation, Data Literacy, Data Strategy, Real Time Data, Google Cloud Platform, Data Modeling, Business Transformation, Interactive Data Visualization, Data Visualization Software, Data Management, Data Warehousing, Data Storytelling, Data Analysis, Pivot Tables And Charts, Performance Tuning, Ad Hoc Analysis, Query Languages
Intermediate · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks