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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    723 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Hands-On Projects
    Hands-On Projects
    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    Starweaver

    Essentials of Hospitality Management

    Skills you'll gain: Revenue Management, Hospitality Services, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality Management, Cost Control, Budget Management, Hospitality, Budgeting, Customer experience improvement, Guest Relations, Hotel Operations, Financial Analysis, Performance Measurement, Financial Forecasting, Variance Analysis, Forecasting, Financial Management, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    DevOps, DataOps, MLOps

    Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Rust (Programming Language), Microsoft Copilot, DevOps, Hugging Face, Applied Machine Learning, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    217 reviews

    Advanced · Course · 1 - 3 Months

  • I

    IBM

    Data Visualization with R

    Skills you'll gain: Ggplot2, Data Visualization Software, Data Visualization, Statistical Visualization, Rmarkdown, Shiny (R Package), Dashboard, Leaflet (Software), Interactive Data Visualization, R Programming, Scatter Plots, Box Plots, Spatial Data Analysis, Histogram, Data Science, Data Analysis, User Interface (UI), UI Components

    4.6
    Rating, 4.6 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    877 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Jupyter, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    430 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Natural Language Processing with Sequence Models: DeepLearning.AI
  • Business Communication for the Modern Workplace: Coursera
  • Enterprise Product Management Fundamentals: Microsoft
  • Introduction to Tableau: Tableau Learning Partner
  • SAP Business Analyst: SAP
  • Essentials of Hospitality Management: Starweaver
  • DevOps, DataOps, MLOps: Duke University
  • Data Visualization with R: IBM
  • BigQuery for Data Analysts: Google Cloud
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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