• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of Minnesota

    Integrative Nursing

    Skills you'll gain: Nursing Practices, Nursing Management, Clinical Leadership, Patient Evaluation, Nursing, Nursing Care, Clinical Nursing, Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Health Assessment, Clinical Assessment, Treatment Planning, Chronic Diseases, Patient-centered Care, Music, Patient Communication, Manual Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    922 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    867 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    752 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Stanford University

    Antibiotic Stewardship

    Skills you'll gain: Pharmacology, Infection Control, Pharmacotherapy, Medical Prescription, Hospital Medicine, Microbiology, Infectious Diseases, Clinical Practices, Public Health, Long Term Care

    4.7
    Rating, 4.7 out of 5 stars
    ·
    794 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University at Buffalo

    Solar Energy for Engineers, Architects and Code Inspectors

    Skills you'll gain: Electrical Systems, Building Codes, Electrical Wiring, Construction Inspection, HVAC, Building Design, Basic Electrical Systems, Electrical Power, Engineering Calculations, Architectural Design, System Requirements, Electrical Safety, Mechanical Design, Energy and Utilities, Architectural Engineering, Land Development, Semiconductors, Cost Benefit Analysis, Design Reviews, Submittals (Construction)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Mitigation, Case Studies, Stakeholder Communications, Internal Communications, Communication, Emergency Response, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Università Bocconi

    Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Strategy, Business Transformation, Business Ethics, Social Impact, Organizational Change, Stakeholder Analysis, Stakeholder Engagement, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    955 reviews

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Diversity and inclusion in the workplace

    Skills you'll gain: Diversity Programs, Diversity Awareness, Cultural Diversity, Diversity and Inclusion, Workplace inclusivity, Intercultural Competence, Psychology, Sociology, Innovation, Human Resource Policies, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    El desafío de Innovar en la Educación Superior

    Skills you'll gain: Diversity Awareness, Differentiated Instruction, Teaching, Higher Education, Classroom Management, Innovation, Student Engagement, Student-Centred Learning, Pedagogy, Instructional Strategies, Curriculum Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • H

    HRCI

    Learning and Development

    Skills you'll gain: Training and Development, Training Programs, Employee Training, Developing Training Materials, Adult Education, Employee Engagement, Compliance Training, Instructional Design, Workforce Development, On-The-Job Training, Needs Assessment, Program Evaluation, Professional Development, Learning Styles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    833 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Geneva

    Securing Investment Returns in the Long Run

    Skills you'll gain: Investment Management, Performance Measurement, Portfolio Management, Asset Management, Environmental Social And Corporate Governance (ESG), Performance Analysis, FinTech, Return On Investment, Finance, Financial Market, Risk Management, Benchmarking, Equities, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

1…190191192…834

In summary, here are 10 of our most popular brand management courses

  • Integrative Nursing: University of Minnesota
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Gestión de marca y producto: IE Business School
  • Antibiotic Stewardship : Stanford University
  • Solar Energy for Engineers, Architects and Code Inspectors: University at Buffalo
  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • Corporate Sustainability. Understanding and Seizing the Strategic Opportunity : Università Bocconi
  • Diversity and inclusion in the workplace: ESSEC Business School
  • El desafío de Innovar en la Educación Superior: Universidad de Chile
  • Learning and Development: HRCI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok