Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Sociology, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Go To Market Strategy, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Acumen, Investments, Supply And Demand, Real Estate, Income Statement, Balance Sheet, Risk Management, Market Dynamics, Market Trend, Portfolio Management, Growth Strategies, Business Economics, Portfolio Risk, Economics, Business Valuation, Financial Trading, Technical Analysis, Research
Beginner · Specialization · 1 - 3 Months

Lund University
Skills you'll gain: Interactive Learning, Environmental Issue, Systems Thinking, Sustainable Development, Critical Thinking, Sustainable Business, Corporate Sustainability, Research, Sustainability Standards, Cultural Responsiveness, Social Studies, Consumer Behaviour, Policy Analysis, Environmental Policy, Business Ethics, Case Studies, Economics
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks