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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy

    Skills you'll gain: Marketing Psychology, Marketing Planning, Marketing Strategies, Blogs, Marketing, Web Analytics and SEO, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Marketing Channel, Content Creation, Advertising Campaigns, Product Promotion, Digital Advertising, Marketing Automation, Case Studies, Professional Networking

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Prescriptive Analytics

    Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Logistics, Model Evaluation, Python Programming, Decision Making, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Advanced Healthcare Analytics

    Skills you'll gain: Clinical Documentation, Health Informatics, AI Security, Predictive Modeling, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Medical Privacy, Large Language Modeling, ChatGPT, Logistic Regression, Computer Vision

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Business Metrics, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    775 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Predictive Analytics

    Skills you'll gain: Business Ethics, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Big Data, Regression Analysis, Python Programming, Cloud Computing, Data Quality, Model Deployment, Classification Algorithms, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • I

    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Predictive Analytics, Advanced Analytics, Data Cleansing, Unsupervised Learning, Data Analysis, Data Mining, Classification Algorithms, Supervised Learning, Decision Tree Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Data Visualization, Scikit Learn (Machine Learning Library), Matplotlib, Data Literacy, Tableau Software, Data Presentation, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Seaborn, Text Mining, Time Series Analysis and Forecasting, Data Preprocessing, SQL, Predictive Modeling, Machine Learning, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    584 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Analytics, Analytical Skills, Operational Analysis, Business Mathematics, Data-Driven Decision-Making, Process Optimization, Applied Mathematics, Statistical Methods, Team Building, Analysis, Model Evaluation, Case Studies

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Data Analytics Foundations

    Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Visualization Software, Business Analysis, Requirements Analysis, Data Analysis, Analytics, Exploratory Data Analysis, Data-Driven Decision-Making, Trend Analysis, Data Transformation, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    200 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Marketing Masterclass: A-Z Marketing Strategy: Alex Genadinik
  • Prescriptive Analytics: Dartmouth College
  • Advanced Healthcare Analytics: SkillUp
  • Business Analytics Capstone: University of Pennsylvania
  • Predictive Analytics: Dartmouth College
  • Predictive Analytics: Illinois Tech
  • Accounting Data Analytics: University of Illinois Urbana-Champaign
  • Behavioral Marketing: Simplilearn
  • Prescriptive Analytics: O.P. Jindal Global University
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School

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