• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • X

    Xbox

    Xbox Graphic Designer

    Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Wireframing, Marketing Materials, Marketing Design, Layout Design, Usability, Web Content Accessibility Guidelines, Graphic Design, User Centered Design, Photo Editing, Peer Review, Adobe Firefly, Game Design, Adobe Photoshop

    4.5
    Rating, 4.5 out of 5 stars
    ·
    92 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    768 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Palliative Care: It's Not Just Hospice Anymore

    Skills you'll gain: Pain Management, Hospice, Patient-centered Care, Patient Communication, Patient Education And Counseling, Care Management, Patient Evaluation, Patient Advocacy, Active Listening, Compassion, Treatment Planning, Healthcare Ethics, Respiratory Care, Empathy, Self-Awareness, Health Assessment, Psychiatric Assessments, Clinical Assessment, Care Coordination, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    504 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    208 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Università Bocconi

    Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Strategy, Business Transformation, Business Ethics, Social Impact, Organizational Change, Stakeholder Analysis, Stakeholder Engagement, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    955 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Scrum Master

    Skills you'll gain: User Story, Sprint Retrospectives, Scrum (Software Development), Sprint Planning, Backlogs, Project Risk Management, Agile Methodology, Agile Project Management, Team Management, Meeting Facilitation, Process Development, Stakeholder Engagement, Organizational Change, Stakeholder Management, Team Leadership, Employee Coaching, Project Management, Kanban Principles, Risk Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    562 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Banco Interamericano de Desarrollo

    Métodos de enseñanza temprana de matemáticas y ciencias

    Skills you'll gain: Student-Centred Learning, Student Engagement, Teaching, Mathematics Education, Diversity Awareness, Parent Communication, Instructional Strategies, Cultural Responsiveness, Research, Science and Research

    Beginner · Course · 1 - 3 Months

  • M

    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface (UI), User Experience, Design Research, Usability, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Web Design, UI Components, Prototyping, Front-End Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    Essential Skills for First-Time Managers

    Skills you'll gain: Prioritization, Negotiation, Conflict Management, Teamwork, Workplace inclusivity, Diversity and Inclusion, Stress Management, Diversity Training, Communication, Diversity Equity and Inclusion Initiatives, Emotional Intelligence, Collaboration, Team Management, Team Leadership, Productivity, Courage, Ethical Standards And Conduct, Workplace Bullying Intervention, Professionalism, Strategic Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    550 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    651 reviews

    Beginner · Course · 1 - 4 Weeks

1…208209210…500

In summary, here are 10 of our most popular social media marketing courses

  • Xbox Graphic Designer: Xbox
  • Getting Started with Facebook Pixel: Coursera
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Palliative Care: It's Not Just Hospice Anymore: University of Colorado System
  • Foundations of Business Strategy and Research: Coursera
  • Corporate Sustainability. Understanding and Seizing the Strategic Opportunity : Università Bocconi
  • Scrum Master: SkillUp
  • Métodos de enseñanza temprana de matemáticas y ciencias: Banco Interamericano de Desarrollo
  • Principles of UX/UI Design: Meta
  • Essential Skills for First-Time Managers: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok