• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Melbourne

    Essentials of Corporate Finance Capstone

    Skills you'll gain: Financial Analysis, Financial Statement Analysis, Financial Modeling, Financial Management, Financial Data, Investment Management, Strategic Decision-Making, Corporate Finance, Market Data, Risk Analysis, Business Valuation, Capital Markets

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Acupressure Essentials: Pressure Point Techniques for Symptom Management and Self-Care

    Skills you'll gain: Pain Management, Mindfulness, Manual Therapy, Treatment Planning, Nursing and Patient Care, Clinical Practices, Mental Health, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Logistics Management, Business Economics, Strategic Thinking, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Decision Making, Strategic Decision-Making, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    A Public Health Approach to Hearing Loss and Aging

    Skills you'll gain: Gerontology, Health Policy, Public Health, Health Disparities, Epidemiology, Medicare, Social Determinants Of Health, Health Care, Long Term Care, Health Systems, Patient Education And Counseling, Communication Disorders, Patient-centered Care, Disabilities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Purpose at Work: A Course for Employees and Leaders

    Skills you'll gain: Employee Engagement, Organizational Leadership, Leadership, Team Motivation, Culture Transformation, Industrial and Organizational Psychology, Personal Development, Goal Setting, Self-Awareness, Stress Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado Boulder

    Introduction to Python for Scientific Computing

    Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Jupyter, Data Analysis, Computer Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Privacy in the Western World

    Skills you'll gain: Personally Identifiable Information, Information Privacy, Law, Regulation, and Compliance, Data Ethics, International Relations, Cybersecurity, World History, European History, Research, Political Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 2 – China and the World

    Skills you'll gain: International Relations, World History, Diplomacy, Oil and Gas, Political Sciences, Economics, Economic Development, Talent Acquisition, Policy Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cape Town

    Financial Regulation in Emerging Markets and the Rise of Fintech Companies

    Skills you'll gain: Financial Regulations, FinTech, Financial Regulation, Financial Systems, Blockchain, Mobile Banking, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Regulatory Requirements, Loans, Lending and Underwriting, Regulatory Compliance, Payment Systems, International Finance, Payment Processing, Risk Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Regression Modeling in Practice

    Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, Exploratory Data Analysis, SAS (Software), Statistical Programming, Predictive Modeling, Model Evaluation, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    274 reviews

    Mixed · Course · 1 - 4 Weeks

1…218219220…339

In summary, here are 10 of our most popular market research courses

  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Essentials of Corporate Finance Capstone: The University of Melbourne
  • Acupressure Essentials: Pressure Point Techniques for Symptom Management and Self-Care: University of Minnesota
  • Mastering Business Essentials: Introduction: Emory University
  • A Public Health Approach to Hearing Loss and Aging: Johns Hopkins University
  • ChatGPT for Content Creation and Planning: Skillshare
  • Purpose at Work: A Course for Employees and Leaders: University of Michigan
  • Introduction to Python for Scientific Computing: University of Colorado Boulder
  • Privacy in the Western World: 28DIGITAL
  • Chinese Politics Part 2 – China and the World: The Hong Kong University of Science and Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok