• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On

    Skills you'll gain: Data Import/Export, Data Visualization Software, Cloud Deployment, Data Visualization, Restful API, Data Mapping, Interactive Data Visualization, Histogram, Data Transformation, Amazon Web Services, Data Processing, Apache Kafka, Scalability, Cloud Management, Information Architecture, System Monitoring, Network Monitoring, Application Performance Management, Data Management, Data Structures

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Computer Vision in Microsoft Azure

    Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Classification Algorithms, Document Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Design, Branding, Creative Design, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Azure Databricks for Data Engineers

    Skills you'll gain: Databricks, CI/CD, Apache Spark, Microsoft Azure, Data Governance, Data Lakes, Data Architecture, Integration Testing, Real Time Data, Data Integration, PySpark, Data Pipelines, Data Management, Automation, Data Storage, Jupyter, File Systems, Development Testing, Data Processing, Data Quality

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Autonomous Vehicle Engineering

    Skills you'll gain: NoSQL, Control Systems, Apache Hadoop, Apache Hive, Big Data, Simulation and Simulation Software, Mechanical Design, Database Systems, Artificial Intelligence, Mechanical Engineering, Computer Vision, Laboratory Experience, Databases, Systems Architecture, Distributed Computing, Equipment Design, Global Positioning Systems, Business Intelligence, Robotics, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Linear Algebra for Data Science Using Python

    Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, NumPy, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Data Preprocessing, Statistical Modeling, Jupyter, Data Analysis, Machine Learning Methods, Mathematical Modeling, Algebra, Exploratory Data Analysis, Python Programming, Model Evaluation, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Transformación digital de Gobiernos

    Skills you'll gain: Digital Transformation, Cybersecurity, Data Management, Big Data, Talent Management, Interoperability, Business Transformation, Technology Strategies, Data Security, Project Design, Public Policies, Policy Development, Public Administration, Service Design, Data-Driven Decision-Making, Governance, Program Evaluation, Economic Development, Process Improvement, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, Dashboard, Microsoft 365, No-Code Development, Business Process Automation, Data Analysis, Generative AI Agents, Application Development, Business Process, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Logo Design, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…218219220…388

In summary, here are 10 of our most popular marketing analytics courses

  • Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On: Packt
  • Analyze User Research Data with Microsoft Forms: Coursera
  • Computer Vision in Microsoft Azure: Microsoft
  • Crear un panel de inspiración para su marca con Canva: Coursera
  • Mastering Azure Databricks for Data Engineers: Packt
  • Autonomous Vehicle Engineering: Università di Napoli Federico II
  • Linear Algebra for Data Science Using Python: Howard University
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • Transformación digital de Gobiernos: Banco Interamericano de Desarrollo
  • Power Platform in Business Analysis: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok