• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    EDHEC Business School

    Global Financing Solutions (by EDHEC and Société Générale)

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Mergers & Acquisitions, Capital Markets, Project Finance, Investment Banking, Financial Services, Corporate Finance, Loans, Asset Management, Sustainable Development, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    201 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك

    Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started With Facebook Creator Studio

    Skills you'll gain: Facebook, Social Media Management, Scheduling, Social Media, Content Creation, Live Streaming, Content Development and Management, Video Production

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Academic Discussions in English

    Skills you'll gain: Discussion Facilitation, English Language, Social Skills, Constructive Feedback, Active Listening, Verbal Communication Skills, Interpersonal Communications, Public Speaking, Collaboration, Critical Thinking, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    126 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Critical Role of IT Support Staff in Healthcare

    Skills you'll gain: Desktop Support, End User Training and Support, Help Desk Support, Patient Communication, Health Informatics, Healthcare Industry Knowledge, Technical Support, Information Technology, Health Information Management, Issue Tracking, Electronic Medical Record, Medical Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    762 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Storying the Self for Leadership and Creativity

    Skills you'll gain: Constructive Feedback, Storytelling, Active Listening, Empathy, Social Skills, Relationship Building, Creativity, Oral Expression, Emotional Intelligence, Self-Awareness, Cognitive flexibility, Initiative and Leadership, Leadership, Writing and Editing, Public Speaking, Social Justice, Cultural Diversity, Personal Development, Social Sciences, Communication

    3.7
    Rating, 3.7 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Interview Research and Preparation

    Skills you'll gain: Presentations, Oral Expression, Professional Development, Interviewing Skills, English Language, Verbal Communication Skills, Adaptability, Communication, Self-Awareness, Personal Development, Language Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    270 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
social media marketing analytics
introduction to social media marketing
social media marketing in practice
genai in social media marketing
meta social media marketing capstone
meta social media marketing professional certificate
social media marketing and brand advocacy
1…218219220…443

In summary, here are 10 of our most popular social media marketing courses

  • Global Financing Solutions (by EDHEC and Société Générale): EDHEC Business School
  • كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك: Coursera
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Getting Started With Facebook Creator Studio: Coursera
  • Academic Discussions in English: University of California, Irvine
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • The Critical Role of IT Support Staff in Healthcare: Johns Hopkins University
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Storying the Self for Leadership and Creativity: University of Colorado Boulder
  • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok