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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Copywriting, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Advanced Mathematics, Derivatives, Mathematical Theory & Analysis, Geometry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of London

    The Data Science Profession – Student View

    Skills you'll gain: Data Literacy, Unsupervised Learning, Data Science, Applied Machine Learning, Data Analysis, Machine Learning, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universiteit Leiden

    Population Health: Study Design

    Skills you'll gain: Data Analysis, Research Design, Health Policy, Epidemiology, Statistical Analysis, Clinical Research, Biostatistics, Quantitative Research, Public Health, Health Care, Research Methodologies, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Getting Started with Facebook Pixel: Coursera
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • The Data Science Profession – Student View: University of London
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Insights of Power BI: Fractal Analytics

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