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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Risk Analysis, Simulation and Simulation Software, Business Process Modeling, Microsoft Excel, Strategic Decision-Making, Data Modeling, Business Modeling, Analysis, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics Essentials

    Skills you'll gain: Supply Chain Management, Strategic Decision-Making, Working Capital, Data Analysis, Operational Efficiency, Performance Measurement, Job Analysis, Case Studies, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics for Decision Making

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Data Preprocessing, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Forecasting, Excel Formulas, Data Modeling, Microsoft Excel, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    297 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of California, Davis

    Visual Analytics with Tableau

    Skills you'll gain: Data Visualization, Advanced Analytics, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Graphing, Pivot Tables And Charts, Data Mapping, Predictive Analytics, Histogram, Scatter Plots, Exploratory Data Analysis, Geospatial Mapping, Heat Maps, Data Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    W

    Whizlabs

    AWS: Data Analytics

    Skills you'll gain: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Apache Hadoop, Real Time Data, Applied Machine Learning, Data Pipelines, Data Processing, Serverless Computing

    4.1
    Rating, 4.1 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
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    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
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    O

    O.P. Jindal Global University

    Big Data Analytics

    Skills you'll gain: Big Data, Apache Spark, PySpark, Apache Hadoop, Apache Hive, Databases, NoSQL, Data Mining, Data Warehousing, Real Time Data, Cloud Computing, Data Processing, Query Languages, Distributed Computing, Applied Machine Learning, Scripting Languages

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Warehousing, General Data Protection Regulation (GDPR), Digital Transformation, Emerging Technologies, Star Schema, Data Mart, Data Quality, Talent Management, Team Building, Data-Driven Decision-Making

    4.2
    Rating, 4.2 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Digital Advertising, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Performance marketing, Web Analytics, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
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    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Business Analytics

    Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Project Management, Data Presentation, Descriptive Analytics, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    496 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Marketing, Brand Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Company, Product, and Service Knowledge, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    274 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Analytics with Excel: Johns Hopkins University
  • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
  • Analytics for Decision Making: University of Minnesota
  • Visual Analytics with Tableau: University of California, Davis
  • AWS: Data Analytics: Whizlabs
  • Perform exploratory data analysis on retail data with Python: Coursera
  • Big Data Analytics: O.P. Jindal Global University
  • Business Intelligence & Analytics: Universidad de Palermo
  • Track & Digital Marketing Channels: Coursera
  • Essential Marketing Frameworks: University of Washington

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