• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Planning, Marketing Strategy and Techniques, Digital Advertising, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Fundamentos de Derecho Mercantil Internacional

    Skills you'll gain: Commercial Laws, Tax, International Relations, Global Marketing, Law, Regulation, and Compliance, Vendor Contracts, Legal Research, Financial Regulation, E-Commerce, Investments, Economic Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Organizational Leadership, Visionary, Crisis Management, Forecasting, Business Continuity Planning, Resilience, Risk Analysis, Adaptability, Systems Thinking, Social Impact, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Advanced Deep Learning Methods for Healthcare

    Skills you'll gain: Deep Learning, Applied Machine Learning, Generative Adversarial Networks (GANs), Healthcare Project Management, Machine Learning Methods, Image Analysis, Graph Theory, Artificial Neural Networks, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Predictive Modeling, Unsupervised Learning, Python Programming

    3.6
    Rating, 3.6 out of 5 stars
    ·
    15 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Internationalization of Education: Global Issues & Trends

    Skills you'll gain: Cultural Diversity, International Relations, Sustainable Development, Governance, Education and Training, Social Studies, Intercultural Competence, Immigration Law, Economics, Policy, and Social Studies, World History, Policty Analysis, Research, and Development, Public Policies, Emergency Response

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design

    3.3
    Rating, 3.3 out of 5 stars
    ·
    15 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Animals and Institutions

    Skills you'll gain: Healthcare Ethics, Social Sciences, Culture, Research, Sociology, Ethical Standards And Conduct, Food and Beverage, Social Impact, Environmental Issue, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Alberta

    Arctic Economy

    Skills you'll gain: International Relations, Socioeconomics, Cultural Sensitivity, Global Marketing, Cultural Diversity, Natural Resource Management, World History, Culture, Sustainable Development, Economic Development, Economics, Environment and Resource Management, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Geotechnical Foundation Design

    Skills you'll gain: Building Codes, Construction, Laboratory Testing, Structural Engineering, Test Engineering, Laboratory Experience, Construction Engineering, Civil Engineering, Environmental Monitoring, Engineering Analysis, Virtual Environment, Experimentation, Research Reports, Structural Analysis, Analytical Testing, Engineering Practices, Penetration Testing, Engineering Calculations, Failure Analysis, Finite Element Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Advanced · Specialization · 3 - 6 Months

1…233234235…378

In summary, here are 10 of our most popular market research courses

  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Strategic Product Management: Board Infinity
  • Fundamentos de Derecho Mercantil Internacional: Universidades Anáhuac
  • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
  • Advanced Deep Learning Methods for Healthcare: University of Illinois Urbana-Champaign
  • Internationalization of Education: Global Issues & Trends: University of Geneva
  • Causal Inference 2: Columbia University
  • Animals and Institutions: University of Colorado Boulder
  • Data Exploration in Psychology: American Psychological Association
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok