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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Predictive Analytics

    Skills you'll gain: Predictive Analytics, Predictive Modeling, Model Evaluation, R Programming, Preventative Care, Health Informatics, Statistical Modeling, Sample Size Determination, Statistical Inference, Regression Analysis, Precision Medicine, Supervised Learning, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Analytics en las organizaciones

    Skills you'll gain: Business Analytics, Data Strategy, Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Data Governance, Data Analysis, Process Improvement, Organizational Strategy, Business Process Improvement, Competitive Analysis, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (PT)

    Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Data Visualization, Text Mining, Social Network Analysis, Statistical Analysis, Data Visualization Software, Case Studies, Application Programming Interface (API), Unstructured Data, Data Analysis, R Programming, Statistical Methods, Correlation Analysis, Regression Analysis, Data Collection, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics Capstone Project

    Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Analysis, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Innovation, Quantitative Research, Strategic Communication, Analytics, Diversity and Inclusion, Qualitative Research, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    534 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Analyze Data in a Model Car Database with MySQL Workbench

    Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Business Analytics, Data Analysis, Database Design, SQL, Analytical Skills, Data Presentation, Technical Communication, Relational Databases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Smart Goals, Social Media Management, Social Media Campaigns, Content Marketing, Plan Execution, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Social Network Analysis, Content Strategy, LinkedIn, Facebook

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Data Architecture, Advanced Analytics, Data Warehousing, Data Cleansing, Text Mining, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Population Health: Predictive Analytics: Universiteit Leiden
  • Analytics en las organizaciones: Universidad de los Andes
  • Google Data Analytics (PT): Google
  • Social Media Data Analytics: University of Washington
  • Gender Analytics Capstone Project: University of Toronto
  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Adobe Digital Marketing Strategy: Adobe
  • Analyze Data in a Model Car Database with MySQL Workbench: Coursera
  • Marketing con Redes Sociales: Tecnológico de Monterrey
  • Data Analytics with Teradata: LearnQuest

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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