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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Social Determinants of Health: Data to Action

    Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Systems Thinking, Statistical Software, Data Analysis, Box Plots, Substance Abuse, Data Ethics, Research Methodologies, Correlation Analysis, Scatter Plots, Environmental Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Applying Python for Data Analysis

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Data Manipulation, Data Visualization, Probability & Statistics, Business Analytics, Data Transformation, Statistics, Data Visualization Software, Data Processing, Data Cleansing, Data Preprocessing, Time Series Analysis and Forecasting, Data Import/Export, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Customer Analysis, Stakeholder Analysis, Working Capital, Corporate Finance, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Esports Teams and Professional Players

    Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Data Mining Project

    Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Market Research and Competitive Analysis: Xbox
  • Social Determinants of Health: Data to Action: University of Minnesota
  • Applying Python for Data Analysis: Coursera
  • Ethics of Technology: The University of Notre Dame
  • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera
  • Crea Posts Animados para Redes Sociales con Canva: Coursera
  • Key Success Factors in Supply Chain Finance: New York Institute of Finance
  • Esports Teams and Professional Players: University of California, Irvine
  • Inglés Empresarial: Proyecto Final: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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