• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Foundations of Purchasing: Principles and Practices

    Skills you'll gain: Purchasing, Supplier Relationship Management, Contract Management, Supplier Management, Procurement, Vendor Management, Strategic Sourcing, Negotiation, Business Ethics, Compliance Management, Supply Chain Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAP

    Requirements Gathering and Documentation

    Skills you'll gain: User Story, Requirements Elicitation, Requirements Management, Business Requirements, Requirements Analysis, Verification And Validation, Functional Specification, User Acceptance Testing (UAT), Stakeholder Communications, Process Mapping, Interviewing Skills, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Business Transformation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Environmental Economics

    Skills you'll gain: Sustainable Development, Sustainable Business, Environmental Policy, Environmental Regulations, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Cost Benefit Analysis, Economics, Oil and Gas, Policy Analysis, Supply And Demand, Market Analysis, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Benefits: Health, Wellness, Work & Lifestyle

    Skills you'll gain: Benefits Administration, Compensation and Benefits, Human Resource Policies, Human Resource Strategy, Human Resources, Employee Assistance Programs, Communication Planning, Health Care, Program Evaluation, Insurance, Diversity and Inclusion, Dental Care

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    企业金融概论(中文版)

    Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Securities (Finance), Asset Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    ITIL V4 Details of Four Dimensions of Service Management

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Management, Service Design, Organizational Structure, Strategic Partnership, Information Management, Supplier Relationship Management, Supplier Management, Vendor Relationship Management, Process Management, People Development, Organizational Strategy, Continuous Improvement Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IIMA - IIM Ahmedabad

    Transforming Life and Organizations in the Digital Age

    Skills you'll gain: Digital Transformation, Innovation, Business Transformation, Organizational Strategy, Artificial Intelligence, Technology Strategies, Organizational Change, Cognitive flexibility, Industrial and Organizational Psychology, Emotional Intelligence, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Market Dynamics, E-Commerce, Cultural Sensitivity

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: GRC Part 1 - Governance

    Skills you'll gain: Cyber Security Policies, Cyber Security Strategy, Cyber Risk, Cybersecurity, Cyber Security Assessment, Business Priorities, Resource Allocation, Change Management, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    63 reviews

    Mixed · Course · 1 - 4 Weeks

1…253254255…429

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Purchasing: Principles and Practices : Coursera
  • Fundamental Sales Concepts — An Overview: Zoho Corporation
  • Requirements Gathering and Documentation: SAP
  • Automated Report Generation with Generative AI: Coursera
  • Environmental Economics: University of Michigan
  • Benefits: Health, Wellness, Work & Lifestyle: Automatic Data Processing, Inc. (ADP)
  • 企业金融概论(中文版): University of Pennsylvania
  • ITIL V4 Details of Four Dimensions of Service Management: EDUCBA
  • Transforming Life and Organizations in the Digital Age: IIMA - IIM Ahmedabad
  • La estrategia china: The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok