• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Leading for Equity, Diversity and Inclusion in Higher Education

    Skills you'll gain: Higher Education, Diversity Equity and Inclusion Initiatives, Leadership, Workplace inclusivity, Cultural Diversity, Social Justice, Accountability, Advocacy, Student Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    299 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Performance Improvement, Organizational Leadership, Continuous Quality Improvement (CQI), Communication Planning, Healthcare Industry Knowledge, Teamwork, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The University of Edinburgh

    How to Create Video for Online Courses

    Skills you'll gain: Video Production, Videography, Post-Production, Video Editing, Course Development, Storyboarding, Media Production, Cinematography, Web Content Accessibility Guidelines, Developing Training Materials, Content Creation, Storytelling, Editing, Writing, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    417 reviews

    Beginner · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Municipal Solid Waste Management in Developing Countries

    Skills you'll gain: Environmental Engineering, Environmental Management Systems, Pollution Prevention, Sustainable Development, Sustainable Technologies, Environment and Resource Management, Environmental Issue, Governance, Environmental Policy, Community Development, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Intermediate · Course · 1 - 3 Months

  • C

    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    347 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Feedback and Coaching For Everyone

    Skills you'll gain: Rapport Building, Growth Mindedness, Recognizing Others, Empathy, Relationship Building, Constructive Feedback, Interpersonal Communications, Social Skills, Leadership, Compassion, Collaboration, Mentorship, Teamwork, Empowerment, Decision Making, Active Listening, Independent Thinking, Open Mindset, Conflict Management, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Scrimba

    Become a Professional React Developer

    Skills you'll gain: React.js, Routing Protocols, UI Components, JavaScript Frameworks, Frontend Performance, Front-End Web Development, Performance Tuning, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Event-Driven Programming, User Experience Design, User Interface (UI), Jest (JavaScript Testing Framework), Web Development Tools, Interaction Design, Debugging, Javascript, Application Performance Management, Web Frameworks, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    257 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Relationship Management and Business Development

    Skills you'll gain: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening

    4.5
    Rating, 4.5 out of 5 stars
    ·
    256 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Trabaja inteligentemente, no más duro: Gestión del tiempo para la productividad personal y profesional

    Skills you'll gain: Time Management, Scheduling, Goal Setting, Prioritization, Productivity, Delegation Skills, Personal Development, Organizational Skills, Planning, Self-Awareness, Overcoming Obstacles, Expectation Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

1…253254255…500

In summary, here are 10 of our most popular social media marketing courses

  • Leading for Equity, Diversity and Inclusion in Higher Education: University of Michigan
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • Introduction to Healthcare Management: University of Michigan
  • How to Create Video for Online Courses: The University of Edinburgh
  • Present with Purpose: Create/Deliver Effective Presentations: IBM
  • Municipal Solid Waste Management in Developing Countries: École Polytechnique Fédérale de Lausanne
  • Introduction to Customer Service: CVS Health
  • Feedback and Coaching For Everyone: Arizona State University
  • Become a Professional React Developer: Scrimba
  • Business Models For Sustainability: Copenhagen Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok