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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Advanced SAS Programming Techniques

    Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Corporate Communications, Leadership, Risk Management, Business Leadership, Public Affairs, Business Risk Management, Contingency Planning, Business Continuity Planning, Risk Analysis, Mitigation, Case Studies, Stakeholder Communications, Internal Communications, Communication, Emergency Response, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Build social awareness content for Facebook with Canva

    Skills you'll gain: Canva (Software), Facebook, Advertising, Graphic and Visual Design, Video Production, Social Media Content, Graphic Design, Social Media, Social Media Marketing, Content Creation, Event Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 3 Months

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Prompt Engineering, Market Analysis, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Foundational Mathematics for AI

    Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Probability, Regression Analysis, Calculus, Statistical Analysis, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Statistical Modeling, Machine Learning Algorithms, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Design, Graphic and Visual Design, Facebook, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced SAS Programming Techniques: SAS
  • Crisis Management and Crisis Communication: University of Colorado Boulder
  • Build social awareness content for Facebook with Canva: Coursera
  • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • Data Science at Scale - Capstone Project: University of Washington
  • Agile Dashboards for Data-Driven Decision-Making: Duke University
  • Create a Target Market Presentation using Canva: Coursera
  • GenAI for Product Managers: Coursera
  • Comment créer des stories Facebook et Instagram avec Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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