• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience Design, Usability, Persona (User Experience), Typography, User Interface (UI) Design, Mockups, Color Theory

    4
    Rating, 4 out of 5 stars
    ·
    23 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Mi nueva empresa: los siguientes pasos

    Skills you'll gain: Team Building, New Product Development, Leadership Development, Business Development, Entrepreneurship, Performance Analysis, Innovation, Business Strategy, Strategic Thinking, Business Modeling, Business Analysis, Business Communication, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    ESG Mindsets for Business Transformation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Adaptability, Open Mindset, Sustainable Business, Strategic Thinking, Business Solutions, Business Transformation, Strategic Leadership, Corporate Sustainability, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Human Resource Management: Analyze & Apply

    Skills you'll gain: Human Capital, Human Resources, Talent Management, Workforce Planning, Talent Acquisition, Human Resource Strategy, Employee Performance Management, Performance Appraisal, Talent Recruitment, Labor Relations, Compensation and Benefits, Succession Planning, Workforce Management, Employee Training, Diversity and Inclusion, Occupational Safety And Health, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    One Health: Pandemic preparedness, prevention, and response

    Skills you'll gain: Public Health and Disease Prevention, Public Health, Environmental Science, Infectious Diseases, Epidemiology, Preventative Care, Environmental Policy, Health Policy, Health Care Procedure and Regulation, Policty Analysis, Research, and Development, Climate Change Adaptation, Governance, Food Safety and Sanitation, Legal Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    CompTIA Security+ (SY0-701)

    Skills you'll gain: IT Security Architecture, Incident Response, Endpoint Security, Zero Trust Network Access, Risk Analysis, Network Security, Risk Mitigation, Cyber Governance, Compliance Auditing, Event Monitoring, Application Security, Cyber Security Policies, Cyber Risk, Computer Security, Governance, Data Security, Information Systems Security, Infrastructure Security, Mobile Security, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Issues in Supply Chain Management

    Skills you'll gain: Food and Beverage, Supply Chain, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply Chain Systems, Sustainable Development, Environmental Issue, International Relations, Economics, Market Dynamics, Supply And Demand, Technology Solutions, Regulatory Requirements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

1…270271272…431

In summary, here are 10 of our most popular marketing strategy courses

  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • Figma UI UX Design Essentials Pt.1: Tools & Foundations: Skillshare
  • Mi nueva empresa: los siguientes pasos : Universidad de los Andes
  • ESG Mindsets for Business Transformation: Duke University
  • Human Resource Management: Analyze & Apply: EDUCBA
  • One Health: Pandemic preparedness, prevention, and response: Politecnico di Milano
  • CompTIA Security+ (SY0-701): Packt
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Customer-Centric Innovation: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok