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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SkillsBooster Academy

    Perplexity AI: A Comprehensive Guide to Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

    Beginner · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data Preprocessing, Predictive Analytics, Data Integration, Data Collection, Applied Machine Learning, R Programming, Research, Data Validation, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Apache, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, IntelliJ IDEA, Application Deployment, Enterprise Application Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Foundational Mathematics for AI

    Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Probability, Regression Analysis, Calculus, Statistical Analysis, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Statistical Modeling, Machine Learning Algorithms, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Getting started with Fiverr for Freelancers

    Skills you'll gain: Competitive Analysis, Digital Advertising, Social Media Content, Content Creation, Market Analysis, Proposal Development, Entrepreneurship, Account Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Meta Ads Manager for Beginners: GenAI Feature Integration

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Generative AI Agents, Budget Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, Peer Review, IBM Cognos Analytics, Data Pipelines, Extract, Transform, Load, MySQL, Databases, Data Modeling, Database Design, Business Intelligence, Dashboard, Analytics, Business Analytics, PostgreSQL, Shell Script, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Perplexity AI: A Comprehensive Guide to Generative AI: SkillsBooster Academy
  • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • Data Science at Scale - Capstone Project: University of Washington
  • How To Get Started With Pinterest Shopping: Coursera
  • Big Data Foundations with Hadoop and Spark: Packt
  • Foundational Mathematics for AI: Johns Hopkins University
  • Getting started with Fiverr for Freelancers: Coursera
  • Instagram Reels: Create Engaging Videos: Coursera
  • Meta Ads Manager for Beginners: GenAI Feature Integration: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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