• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Moneyball and Globalization

    Skills you'll gain: Labor Relations, Labor Law, World History, Economic Development, Socioeconomics, Economics, Global Marketing, International Relations, Business Economics, Demography, Market Opportunities, Cultural Diversity, Culture, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Managing Azure Infrastructure: Storage, Monitoring & Backup

    Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Storage, Data Storage Technologies, Cloud Security, Continuous Monitoring, Role-Based Access Control (RBAC), Virtual Machines, Data Security, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Industrial Fluid systems & Smart Factory Automation

    Skills you'll gain: Electrical Systems, Automation Engineering, Hydraulics, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Equipment Design, Manufacturing Processes, Production Process, Emerging Technologies, Manufacturing Operations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Artificial Intelligence, Generative AI, Predictive Analytics, Consumer Behaviour, Automation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Managing Data Lakes & Pipelines with Google Cloud Dataplex

    Skills you'll gain: Data Lakes, Data Processing, Google Cloud Platform, Data Warehousing, Data Integration, Data Management, Data Pipelines, Data Governance, Analytics, Data Quality, Data Security, Identity and Access Management, Automation

    2.8
    Rating, 2.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • M

    Meta

    Database Engineer Capstone

    Skills you'll gain: Stored Procedure, Database Design, Git (Version Control System), Database Development, MySQL Workbench, MySQL, Databases, Database Application, Data Visualization Software, Version Control, SQL, Tableau Software, Data Modeling, Transaction Processing, Django (Web Framework), Project Management, Application Development

    3.9
    Rating, 3.9 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

1…281282283…465

In summary, here are 10 of our most popular marketing analytics courses

  • Moneyball and Globalization: University of Colorado Boulder
  • Managing Azure Infrastructure: Storage, Monitoring & Backup: Microsoft
  • Industrial Fluid systems & Smart Factory Automation: L&T EduTech
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • GenAI for Customer Communication: Coursera
  • First Steps in Visme: Coursera
  • Managing Data Lakes & Pipelines with Google Cloud Dataplex: Board Infinity
  • Digital Business - Capstone project: École Polytechnique
  • Audience Demographics with Facebook Audience Insights : Coursera
  • Media Relations and Crisis Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok