• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Manual de estrategias de ventas por conversación para SDR

    Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Avoir plus d’abonnés sur Twitter en publiant un vidéo tweet

    Skills you'll gain: Video Production, Content Creation, Social Media Content, Social Media, Live Streaming, Social Media Strategy, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build Customizable Sales Presentation Graphics using Canva

    Skills you'll gain: Sales Presentation, Data Visualization, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Agilidad y adaptabilidad para equipos de trabajo

    Skills you'll gain: Culture Transformation, Organizational Change, Organizational Leadership, Change Management, Business Transformation, Strategic Leadership, Organizational Effectiveness, Organizational Strategy, Compensation Strategy, Team Building, Compensation Management, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Interviewing, Negotiating a Job Offer, and Career Planning

    Skills you'll gain: Goal Setting, Interviewing Skills, Negotiation, Workforce Planning, Professional Development, Productivity, Compensation and Benefits, Recruitment, Technical Management, Communication, Critical Thinking and Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Generative AI for Executives

    Skills you'll gain: Amazon Bedrock, Generative AI Agents, AI Product Strategy, AI Enablement, Business Solutions, Business Transformation, Technical Communication

    4.2
    Rating, 4.2 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Turning Point: Estratégia, Liderança e Gestão de Mudanças

    Skills you'll gain: Organizational Strategy, Change Management, Strategic Leadership, Performance Measurement, Organizational Change, Business Strategy, Empathy, Competitive Analysis, Key Performance Indicators (KPIs), Stakeholder Management, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Agile Workflows with Product Roadmaps in Miro

    Skills you'll gain: Product Roadmaps, Workflow Management, Agile Methodology, Miro AI, Product Management, Business Priorities, Collaborative Software, Product Strategy, Project Design, Team Management, Business Metrics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo Usar Canva para Crear Diseños de Redes Sociales

    Skills you'll gain: Canva (Software), Style Guides, Data Import/Export, Video Editing, Content Creation, Photo Editing, Branding, Animations, Graphic and Visual Design, Design Elements And Principles, Typography, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Beyond the Financials: Insights, Analysis and Valuations

    Skills you'll gain: Financial Reporting, Financial Forecasting, Business Valuation, Financial Statement Analysis, Financial Statements, Financial Analysis, Business Modeling, Financial Modeling, Generally Accepted Accounting Principles (GAAP), Market Data, Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Striking Real Estate Instagram Posts in Canva

    Skills you'll gain: Canva (Software), Animations, Instagram, Social Media Content, Creative Design, Content Creation, Graphic Design, Design Elements And Principles, Design, Real Estate

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…283284285…365

In summary, here are 10 of our most popular marketing strategy courses

  • Manual de estrategias de ventas por conversación para SDR: Salesforce
  • Avoir plus d’abonnés sur Twitter en publiant un vidéo tweet: Coursera
  • Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera
  • Build Customizable Sales Presentation Graphics using Canva: Coursera
  • Agilidad y adaptabilidad para equipos de trabajo: UBITS
  • Interviewing, Negotiating a Job Offer, and Career Planning: University of California, Irvine
  • Generative AI for Executives: Amazon Web Services
  • Turning Point: Estratégia, Liderança e Gestão de Mudanças: Fundação Instituto de Administração
  • Manage Agile Workflows with Product Roadmaps in Miro: Coursera
  • Cómo Usar Canva para Crear Diseños de Redes Sociales: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok