• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    U

    University at Buffalo

    Collaborative Robot Safety: Design & Deployment

    Skills you'll gain: Safety Standards, Safety Training, Safety Assurance, Safety and Security, Robotics, Hazard Analysis, Equipment Design, Risk Management Framework, Product Testing, Failure Analysis, Manufacturing and Production

    4.7
    Rating, 4.7 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Health Care Delivery in Healthcare Organizations

    Skills you'll gain: Patient-centered Care, Health And Wellness Coaching, Health Systems, Health Care, Value-Based Care, Patient Communication, Healthcare Industry Knowledge, Patient Education And Counseling, Health Technology, Telehealth, Public Speaking, Diagnostic Tests

    4.7
    Rating, 4.7 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة المشتريات والعقود

    Skills you'll gain: Contract Management, Procurement, Purchasing, Contract Negotiation, Vendor Management, Supplier Management, Supply Chain, Decision Making, Product Quality (QA/QC)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Palo Alto Networks

    Palo Alto Networks Security Operations Fundamentals

    Skills you'll gain: Cyber Operations, Cyber Threat Intelligence, Endpoint Security, Security Information and Event Management (SIEM), Security Management, Continuous Monitoring, Threat Detection, Threat Management, Enterprise Security, Incident Response, Automation, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    224 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    60 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainability and the Circular Economy

    Skills you'll gain: Sustainable Development, Sustainable Engineering, Sustainable Technologies, Sustainable Business, Sustainability Standards, Organizational Leadership, Corporate Sustainability, Strategic Leadership, Business Leadership, Environment, Architectural Design, Building Design, Climate Change Mitigation, Environmental Science, Environmental Engineering, Energy and Utilities, Environmental Policy, Economics

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Business Chinese 1 中级汉语 (上)

    Skills you'll gain: Business Communication, Oral Expression, Communication, Business Writing, Oral Comprehension, Language Learning, Business Technologies, Grammar, Vocabulary, Collaboration, Time Management, Critical Thinking

    1.7
    Rating, 1.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Managers du changement

    Skills you'll gain: Change Management, Organizational Change, Team Performance Management, Behavior Management, Leadership Development, Collaboration, Strategic Leadership, Prioritization, Stakeholder Engagement, Resource Allocation, Continuous Improvement Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Building Strategic Foresight Capabilities

    Skills you'll gain: Systems Thinking, Strategic Thinking, Forecasting, Strategic Planning, Strategic Decision-Making, Stakeholder Engagement, Organizational Strategy, Complex Problem Solving, Business Transformation, Business Strategy, Trend Analysis, Innovation, Sustainable Development, Decision Making, Creativity, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    248 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, Artificial Neural Networks, Artificial Intelligence, AI Product Strategy, Generative AI, Deep Learning, Machine Learning, Convolutional Neural Networks, Supervised Learning, Reinforcement Learning, Ethical Standards And Conduct, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    116 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Internet of Things V2: DragonBoard™ bring up and community ecosystem

    Skills you'll gain: Version Control, Integrated Development Environments, GitHub, Git (Version Control System), Internet Of Things, Software Development Tools, Embedded Systems, Prototyping, Linux, Operating Systems, Peripheral Devices, Command-Line Interface, Computer Hardware

    3.8
    Rating, 3.8 out of 5 stars
    ·
    39 reviews

    Mixed · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…298299300…834

In summary, here are 10 of our most popular brand management courses

  • Collaborative Robot Safety: Design & Deployment: University at Buffalo
  • Health Care Delivery in Healthcare Organizations: Rutgers the State University of New Jersey
  • إدارة المشتريات والعقود: Alfaisal University | KLD
  • Palo Alto Networks Security Operations Fundamentals: Palo Alto Networks
  • Xbox Product Manager: Xbox
  • Sustainability and the Circular Economy: University of Colorado Boulder
  • Business Chinese 1 中级汉语 (上): Shanghai Jiao Tong University
  • Managers du changement: ESSEC Business School
  • Building Strategic Foresight Capabilities: EDHEC Business School
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok