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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Sales Strategy, Customer Relationship Management, Sales Process, Workflow Management, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Sales, Customer Insights, Microsoft Copilot, Calendar Management, Business Process Automation

    Advanced · Professional Certificate · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • W

    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Accounting Software, Data Analysis Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Business Process, Financial Reporting, Finance

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Strategy

    Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    AI Empowerment for Small Businesses

    Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Analysis and Interpretation of Large-Scale Programs

    Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Regression Analysis, Maternal Health, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

  • I

    Institut Mines-Télécom

    Data intelligence for businesses and managers

    Skills you'll gain: Data Governance, Digital Transformation, Data Modeling, Data Management, Data Strategy, General Data Protection Regulation (GDPR), Information Management, Data Literacy, Business Intelligence, Data Quality, Business Analytics, Data-Driven Decision-Making, Information Privacy, Data Analysis, Data Visualization, Big Data, Artificial Intelligence, Business Strategy

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Workday Financial Management for Business Users: Workday
  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • Mastering Business Essentials: Strategy: Emory University
  • AI Empowerment for Small Businesses: University of Maryland, College Park
  • Customer Support digital transformation with HubSpot: Coursera
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Putting it All Together: Problem-Solve Like an Entrepreneur: Arizona State University
  • Analysis and Interpretation of Large-Scale Programs: Johns Hopkins University

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