Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours
University of Glasgow
Skills you'll gain: Computational Thinking, JSON, Application Deployment, Data Structures, Javascript, Application Development, HTML and CSS, Data Analysis, Code Review, Software Development, Data Visualization Software, Web Development, Web Applications, Scripting, Prototyping, Data Processing, Programming Principles, Unsupervised Learning, Front-End Web Development, Computer Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Competitive Analysis, Business Development, Generative AI Agents, AI Product Strategy, Data-Driven Decision-Making, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: LLM Application, Large Language Modeling, Embeddings, Prompt Engineering, Data Processing, Big Data, Applied Machine Learning, Vector Databases
Beginner · Project · Less Than 2 Hours
Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Business Strategy, Business Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Graphic and Visual Design, Writing and Editing, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Tree Maps, Geographic Information Systems, Plotly, Data Analysis, Data Visualization, Interactive Data Visualization, Data Visualization Software, Jupyter, Statistical Analysis, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours