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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Globalização, Impacto Social e Mundo Digital

    Skills you'll gain: Social Impact, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, Digital Assets, Global Marketing, Performance Measurement, Business Transformation, Supply Chain, Investments

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Statistical Analysis, Unsupervised Learning, Data Mining, Analytics, Predictive Modeling, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Project Planning, Feature Engineering

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Strategy

    Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Data Science with NumPy, Sets, and Dictionaries

    Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Exploratory Data Analysis, Image Analysis, Data Science, Data Transformation, Data Manipulation, Big Data, Performance Tuning, Python Programming, Data Import/Export

    4
    Rating, 4 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    ChatGPT and AI for Accountants

    Skills you'll gain: Responsible AI, Fraud detection, Accounting Software, ChatGPT, Data-Driven Decision-Making, Management Accounting, Tax Compliance, Tax Management, Accounting, Real Time Data, Auditing, Financial Data, Financial Analysis, Ethical Standards And Conduct, Artificial Intelligence, Practice Management, Financial Forecasting, Anomaly Detection, Predictive Analytics, Generative AI

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Démarrer avec Instagram pour les entreprises

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Statistical Analysis, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Data Collection, Project Scoping, Performance Measurement, Process Improvement, Quality Management, Customer experience improvement, Quality Control, Process Mapping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Servicio al cliente desde el punto de vista logístico

    Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Statistical Models in R: Linear Regression

    Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Ggplot2

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Washington

    Building Web Pages with HTML & CSS

    Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Globalização, Impacto Social e Mundo Digital: Fundação Instituto de Administração
  • Data Analysis with Python Project : University of Colorado Boulder
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Mastering Business Essentials: Strategy: Emory University
  • Data Science with NumPy, Sets, and Dictionaries: Duke University
  • ChatGPT and AI for Accountants: Packt
  • Démarrer avec Instagram pour les entreprises: Coursera
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Servicio al cliente desde el punto de vista logístico: UBITS

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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