• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Automation, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Identifying the Right Role for Yourself

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Data Science, Data Analysis, Data Architecture, Big Data, Analytical Skills, Business Analysis, Business Analytics, Cloud Computing Architecture, Cloud Engineering

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Hadoop and Spark Fundamentals

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Processing, Data Import/Export, Data Integration, Linux Commands, File Systems, Text Mining, Data Transformation, Data Management, Distributed Computing, Command-Line Interface, Relational Databases, Java, C++ (Programming Language)

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Codio

    Select Topics in Python: Natural Language Processing

    Skills you'll gain: Text Mining, Large Language Modeling, Natural Language Processing, Data Processing, LLM Application, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Figma AI: Productivity Tools for Designers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Figma (Design Software), AI Workflows, Generative AI, Graphic and Visual Design, Design, Generative AI Agents, Visual Design, Artificial Intelligence, Digital Design, Design Thinking, Process Design, Collaborative Software, Human Centered Design, Design Elements And Principles, Layout Design, Interactive Design, Marketing Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Data Cleansing, Risk Modeling, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Parsons School of Design, The New School

    Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

    Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Vector Search with NoSQL Databases using MongoDB & Cassandra

    Skills you'll gain: Vector Databases, MongoDB, NoSQL, Applied Machine Learning, Apache Cassandra, Text Mining, Image Analysis, Node.JS, Database Application

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Build a Data Warehouse in AWS

    Skills you'll gain: Data Management, Cloud Storage, Cloud Computing Architecture, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Power BI: Data Visualization and Analysis

    Skills you'll gain: Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Business Analytics, Power BI, Pivot Tables And Charts, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Data Analysis, Scatter Plots, Business Reporting, Trend Analysis, Time Series Analysis and Forecasting

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Vendor Management, Project Scoping, Market Analysis, Supply Chain, Market Intelligence, Market Research, Business Research, Data Collection, Project Documentation, Business Writing, Organizational Skills

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Marketing Design, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Productivity, Video Production, Drive Engagement, Creative Design

    Beginner · Specialization · 1 - 3 Months

1…311312313…466

In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Lead Scoring and Identification: Coursera
  • Identifying the Right Role for Yourself: University of California, Irvine
  • Hadoop and Spark Fundamentals: Pearson
  • Select Topics in Python: Natural Language Processing: Codio
  • Figma AI: Productivity Tools for Designers: SkillsBooster Academy
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera
  • Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras: Parsons School of Design, The New School
  • Vector Search with NoSQL Databases using MongoDB & Cassandra: SkillUp
  • Build a Data Warehouse in AWS: Edureka
  • Power BI: Data Visualization and Analysis: Whizlabs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok