• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    Determining AI Needs

    Skills you'll gain: Model Evaluation, AI Enablement, AI Product Strategy, AI Security, Artificial Intelligence, Project Design, Goal Setting, Decision Making, Usability Testing, Needs Assessment, Project Planning, Cost Estimation, Resource Planning, Resource Management, Data Security

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo empezar con Facebook Commerce Manager

    Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Compensation: Smarter Pay Equity Analysis

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Human Resources, Artificial Intelligence, Human Resource Strategy, Forecasting, Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Live: Streaming Engagement

    Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Cloud Essentials for Business Leaders - Healthcare and Life Sciences v01.00.00

    Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud Services, Cloud Solutions, Digital Transformation, Public Cloud, Business Transformation, Innovation, Operational Efficiency, Thought Leadership

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Presentation, Sales Strategy, B2B Sales, Sales Process, Sales, Selling Techniques, Overcoming Objections, Storytelling, Closing (Sales), Consultative Selling, Stakeholder Communications, Negotiation, Behavioral Economics, AI Personalization, Non-Verbal Communication, Customer Analysis, Customer Engagement, Decision Making, Empathy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Manager dans l'incertain

    Skills you'll gain: Decision Making, Strategic Decision-Making, Risk Management, Systems Thinking, Complex Problem Solving, Project Risk Management, Change Control, Behavioral Economics, Project Management, Analysis, Innovation, Business Strategy, Business Metrics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 3 - 6 Months

  • U

    Universidades Anáhuac

    Fundamentos de Derecho Mercantil Internacional

    Skills you'll gain: Commercial Laws, Tax Laws, International Finance, Tax, Contract Review, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Legal Strategy, Economics, Arbitration, E-Commerce, Banking, Investments

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with Pinterest

    Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Maneja objeciones y clientes difíciles en retail

    Skills you'll gain: Overcoming Objections, Active Listening, Customer experience improvement, Customer Complaint Resolution, Customer Retention, Customer Service, Verbal Communication Skills, Interviewing Skills, Assertiveness, Empathy, Conflict Management, Productivity, Emotional Intelligence, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Planning a Machine Learning Project

    Skills you'll gain: Feasibility Studies, Business Analysis, Business Analytics, Decision Making, Strategic Decision-Making, Data-Driven Decision-Making, Machine Learning, Strategic Thinking, Business Leadership, Project Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

1…311312313…366

In summary, here are 10 of our most popular marketing strategy courses

  • Determining AI Needs: Fred Hutchinson Cancer Center
  • Cómo empezar con Facebook Commerce Manager: Coursera
  • GenAI for Compensation: Smarter Pay Equity Analysis: Coursera
  • YouTube Live: Streaming Engagement: Coursera
  • Cloud Essentials for Business Leaders - Healthcare and Life Sciences v01.00.00: Amazon Web Services
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver
  • Manager dans l'incertain: Institut Mines-Télécom
  • Fundamentos de Derecho Mercantil Internacional: Universidades Anáhuac
  • Getting Started with Pinterest: Coursera
  • Commencer avec Facebook Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok