• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Strategy: Effective Content

    Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Psychology of Group Behaviors

    Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Sungkyunkwan University

    Korean Philosophy Essentials

    Skills you'll gain: Ancient History, Culture, Diagram Design, Intercultural Competence, Cultural Diversity, Liberal Arts, Language Learning, Language Competency, Research, World History, Social Studies, Anthropology, Discussion Facilitation, Literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    237 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Promoción de Habilidades Socioemocionales

    Skills you'll gain: Instructional Design, Social Skills, Training Programs, Personal Development, Emotional Intelligence, Program Evaluation, Empathy, Self-Awareness, Case Studies, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fudan University

    《新教伦理与资本主义精神》导读

    Skills you'll gain: Culture, Research Methodologies, Social Sciences, Sociology, Qualitative Research, European History, Economics, World History, Ethical Standards And Conduct, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    132 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    Climate Solutions

    Skills you'll gain: Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Environmental Policy, Environment, Social Justice, Sustainable Business, Environmental Science, Advocacy, Education and Training

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • C

    CVS Health

    Preparing for Your Call Center Customer Service Role

    Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Service, Problem Solving, Conflict Management, Customer Support, Professionalism, Verbal Communication Skills, LinkedIn, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Leadership and Society

    Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Policy Analysis, Leadership Development, Social Justice, Business Ethics, Organizational Leadership, Ethical Standards And Conduct, Leadership and Management, Business Leadership, Public Policies, Strategic Leadership, Political Sciences, Economics, Policy, and Social Studies, Public Administration, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Communication as a Technical Leader

    Skills you'll gain: Interpersonal Communications, Verbal Communication Skills, Active Listening, Constructive Feedback, Communication, Technical Management, Trustworthiness, Rapport Building, Business Communication, Non-Verbal Communication, Management Training And Development, Professional Development, Supervision, Leadership, Emotional Intelligence, Leadership Development, Coaching

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of Edinburgh

    Learning for a Sustainable Future: Live at COP28

    Skills you'll gain: Discussion Facilitation, Environmental Issue, Sustainable Development, Research, Climate Change Adaptation, Community Organizing, Cultural Responsiveness, Sustainability Standards, Student Engagement, Environmental Policy, Climate Change Mitigation, Community Development, Advocacy, Creativity, Education and Training, International Relations, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

1…317318319…502

In summary, here are 10 of our most popular social media marketing courses

  • Avatar Psychology for Designers: Michigan State University
  • Instagram Strategy: Effective Content: Coursera
  • Psychology of Group Behaviors: American Psychological Association
  • Korean Philosophy Essentials: Sungkyunkwan University
  • Promoción de Habilidades Socioemocionales: Universidad Nacional Autónoma de México
  • Blockchain Opportunity Analysis: INSEAD
  • 《新教伦理与资本主义精神》导读: Fudan University
  • Climate Solutions: The University of Edinburgh
  • Preparing for Your Call Center Customer Service Role: CVS Health
  • Leadership and Society: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok