• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Regression Analysis

    Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    PySpark: Apply & Evaluate Predictive ML Models

    Skills you'll gain: Model Evaluation, PySpark, Apache Spark, Logistic Regression, Predictive Modeling, Applied Machine Learning, Unsupervised Learning, Decision Tree Learning, Predictive Analytics, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Machine Learning Algorithms, Data Pipelines

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Codio

    Select Topics in Python: Natural Language Processing

    Skills you'll gain: Text Mining, Large Language Modeling, Natural Language Processing, Data Processing, LLM Application, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Decoding AI: A Deep Dive into AI Models and Predictions

    Skills you'll gain: Generative AI, Model Evaluation, Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, AI Enablement, Artificial Intelligence, Big Data, Machine Learning, Social Impact

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Email Automation, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des diagrammes de Buyer Persona avec Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Improvement and Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an infographic with Infogram

    Skills you'll gain: Data Storytelling, Infographics, Interactive Data Visualization, Data Visualization, Storytelling, Storyboarding, Diagram Design, Data Analysis, Graphic and Visual Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Ultimate Hands-On Hadoop

    Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, NoSQL, MongoDB, SQL, Scalability

    Intermediate · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…319320321…387

In summary, here are 10 of our most popular marketing analytics courses

  • Regression Analysis: University of Colorado Boulder
  • PySpark: Apply & Evaluate Predictive ML Models: EDUCBA
  • Select Topics in Python: Natural Language Processing: Codio
  • Decoding AI: A Deep Dive into AI Models and Predictions: University of Michigan
  • Inbound Sales: HubSpot Academy
  • Créer des diagrammes de Buyer Persona avec Creately: Coursera
  • Gestión de productos digitales: Fundamentos modernos: University of Virginia
  • Supply Chain Network Optimization Using MILP on RStudio: Coursera
  • GenAI for Data Scientists: Coursera
  • Create an infographic with Infogram : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok