Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, PySpark, Apache Spark, Logistic Regression, Predictive Modeling, Applied Machine Learning, Unsupervised Learning, Decision Tree Learning, Predictive Analytics, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Machine Learning Algorithms, Data Pipelines
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Text Mining, Large Language Modeling, Natural Language Processing, Data Processing, LLM Application, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, Model Evaluation, Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, AI Enablement, Artificial Intelligence, Big Data, Machine Learning, Social Impact
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Email Automation, Prioritization, Customer Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Operations Research, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Improvement and Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Infographics, Interactive Data Visualization, Data Visualization, Storytelling, Storyboarding, Diagram Design, Data Analysis, Graphic and Visual Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, NoSQL, MongoDB, SQL, Scalability
Intermediate · Course · 1 - 3 Months