Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Data Storytelling, Pandas (Python Package), Statistical Methods, Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Box Plots, Scatter Plots, Correlation Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Generative AI Agents, Google Cloud Platform, Enterprise Application Management, Data Compilation, Analytics, Data Store, Frontend Integration, System Configuration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Descriptive Statistics, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Agile Methodology, Strategic Leadership, Business Leadership, Business Transformation, Analytics, Data Analysis, Leadership, Leadership Development, Organizational Leadership, Leadership and Management, Team Leadership, Cross-Functional Collaboration, Complex Problem Solving
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Competitive Analysis, Business Development, Generative AI Agents, AI Product Strategy, Data-Driven Decision-Making, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Public Health, Geographic Information Systems, Data Analysis, Statistical Analysis, Infectious Diseases, Risk Analysis, Microsoft Excel
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks