• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Data Analysis with the FraudFinder Workshop

    Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Jupyter, Data Analysis, Data Preprocessing, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Use Python for Non-Data Role

    Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Azure Data Storage Solutions

    Skills you'll gain: Microsoft Azure, Azure Synapse Analytics, Data Integration, Cloud Storage, Data Lakes, Data Pipelines, Data Storage, Databricks, Microsoft SQL Servers, NoSQL, .NET Framework, Data Security, Real Time Data, Encryption, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mural para principiantes

    Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Blockchain for Leaders

    Skills you'll gain: Blockchain, Business Leadership, FinTech, Strategic Leadership, Leadership, Business Transformation, Emerging Technologies, Business, Health Technology, Regulatory Compliance, Business Planning, Legal Risk, Supply Chain Management, Compliance Management, Payment Systems, Cloud Computing, Cryptography, Distributed Computing, Cloud Computing Architecture, Artificial Intelligence

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Extract, Transform, Load, Data Warehousing, Data Integration, DevOps, Data Pipelines, CI/CD, Data Architecture, Infrastructure as Code (IaC), Data Quality, Amazon Redshift, Cloud Computing, Database Architecture and Administration, Cloud Computing Architecture, Analytics, Data Transformation, Amazon S3, Scalability

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    اهتمامات مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Wie Sie ein Facebook Pixel einrichten

    Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media, Social Media Management, Social Media Campaigns, Social Media Marketing, Advertising, Target Audience, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…329330331…386

In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis with the FraudFinder Workshop: Google Cloud
  • Use Python for Non-Data Role: Coursera
  • Analyze Sales Data with LibreOffice Base Queries: Coursera
  • Azure Data Storage Solutions : Whizlabs
  • Mural para principiantes: Coursera
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Blockchain for Leaders: AI CERTs
  • Resumen de ventas y CRM: Salesforce
  • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
  • Data Warehousing and Integration Part 2: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok