Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Data Preprocessing, Model Evaluation, Customer Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Development Environment, Predictive Analytics, Pandas (Python Package), Data Cleansing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Product Management, Climate Change Adaptation, Market Opportunities, Competitive Analysis, Market Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Probability & Statistics, Probability Distribution, Probability, Statistical Modeling, Exploratory Data Analysis, Statistical Analysis, Bayesian Statistics, Descriptive Statistics, Data Analysis, Statistical Visualization, Correlation Analysis, Reliability
Mixed · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Marketing Materials, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Programming, Statistical Analysis, Debugging, Data Analysis, Simulations, Programming Principles, Integrated Development Environments, Data Import/Export, Data Structures, Data Manipulation, Computer Programming, Performance Tuning, Software Installation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Data Presentation, Data Visualization Software, Google Cloud Platform, Big Data, Data Analysis, Data Management
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Matplotlib, Seaborn, Exploratory Data Analysis, Data Visualization, Pandas (Python Package), Plot (Graphics), Statistical Visualization, Data Visualization Software, Scatter Plots, Data Analysis, Box Plots, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks