• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    The Ideation Process

    Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Reproducibility in Cancer Informatics

    Skills you'll gain: Package and Software Management, Code Review, Open Source Technology, GitHub, Scientific Methods, Bioinformatics, Technical Documentation, Informatics, Clinical Informatics, R (Software), Data Analysis, Programming Principles, R Programming, Version Control, Integrated Development Environments

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Excel Data Analysis and DAX Essentials Course

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Data Processing, Data Presentation, Data Transformation, Data Analysis, Data Visualization, Barcoding, Microsoft PowerPoint, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Video Editing Efficiency: Enhance Your Editing Workflow

    Skills you'll gain: Data Storage, Video Editing, File Management, Cloud Storage, Data Management, Post-Production, Content Creation, Instagram

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Analyzing and Underwriting Corporate Credit in India

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Business Risk Management, Credit Risk, Financial Analysis, Lending and Underwriting, Financial Modeling, Commercial Lending, Risk Analysis, Financial Acumen, Corporate Finance, Operational Risk, Analysis, Income Statement, Balance Sheet, Banking, Market Analysis, Cash Flows

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Demand Planning in RStudio: Create Demand Forecast

    Skills you'll gain: Demand Planning, Customer Demand Planning, Supply Chain Planning, Production Planning, Forecasting, Time Series Analysis and Forecasting, Trend Analysis, Inventory Management System, Data Analysis, R Programming, Data Visualization, R (Software), Model Evaluation

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Design: Banners & Profile Pics

    Skills you'll gain: Logo Design, Style Guides, Visual Design, Graphic and Visual Design, Image Quality, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Business-To-Consumer, Solution Architecture, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Quality Assurance, Customer experience improvement, Project Planning, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Simulation of Call Centre Operations Using R Simmer

    Skills you'll gain: Simulations, Resource Management, Call Center Experience, Process Management, Workflow Management, Data Analysis, Process Analysis, Plot (Graphics), R Programming, Statistical Analysis, Statistical Modeling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    First Steps in Python with Jupyter Notebooks

    Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Certified Business Analysis Professional Practice Exam

    Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Process Modeling, Requirements Analysis, Stakeholder Engagement, Customer Relationship Management, Risk Management, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…336337338…386

In summary, here are 10 of our most popular marketing analytics courses

  • The Ideation Process: University of Minnesota
  • Introduction to Reproducibility in Cancer Informatics: Johns Hopkins University
  • Excel Data Analysis and DAX Essentials Course: Simplilearn
  • Video Editing Efficiency: Enhance Your Editing Workflow: Skillshare
  • Analyzing and Underwriting Corporate Credit in India: Coursera
  • Demand Planning in RStudio: Create Demand Forecast: Coursera
  • YouTube Design: Banners & Profile Pics: Coursera
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • Simulation of Call Centre Operations Using R Simmer: Coursera
  • First Steps in Python with Jupyter Notebooks: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok