Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Data Modeling, Data Infrastructure, Real Time Data, Data Management, Database Systems, Data Architecture, Big Data, Data Processing, Database Management Systems, Unstructured Data, Scalability
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)
Advanced · Course · 1 - 3 Months

Skills you'll gain: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement
Beginner · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: Amazon CloudWatch, AWS Kinesis, Application Performance Management, System Monitoring, Cloud Applications, Performance Tuning, Real Time Data, Analytics, Amazon S3, Continuous Monitoring, Debugging, Anomaly Detection, Network Troubleshooting, Ad Hoc Analysis, Query Languages
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Embeddings, AI Personalization, OpenAI API, Data Analysis, Generative AI, Exploratory Data Analysis, OpenAI, Data Manipulation, Data Visualization, Data Preprocessing, Python Programming, Dimensionality Reduction
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Digital Transformation, Google Cloud Platform, Big Data, Looker (Software), Cloud Computing, Machine Learning, Analytics, Data Management, Data Lakes, Data Storage, Unstructured Data, Data Quality, Business Intelligence, Data-Driven Decision-Making, Customer experience improvement, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Wrangling, Unstructured Data, Query Languages, Data Manipulation, Data Import/Export, Big Data, SQL, Database Administration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Threat Management, Microsoft Azure, Cloud Security, Key Management, Data Security, Security Information and Event Management (SIEM), Data Structures, Role-Based Access Control (RBAC), Continuous Monitoring, Query Languages
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Digital Transformation, Responsible AI, Business Transformation, Data Quality, Business Intelligence, Analytics, Applied Machine Learning, Cloud API
Beginner · Course · 1 - 4 Weeks