• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    데이터 스토리텔링

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Apprendre à tirer parti des idées de tweet sur Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Salesforce Design Mastery: CRM Customization

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management, Data Security, Security Controls, No-Code Development, Automation, Identity and Access Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo empezar con Facebook Commerce Manager

    Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Building a Machine Learning Solution

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Generative AI, Data Preprocessing, Continuous Monitoring

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Discovering BI: From Warehousing to Interactive Dashboards

    Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Foundations of Insight Selling

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Selling Techniques, Executive Presence, B2B Sales, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights

    Intermediate · Course · 1 - 4 Weeks

  • C

    Codio

    Performance Monitoring For Application Developers

    Skills you'll gain: Application Performance Management, Prometheus (Software), Network Monitoring, System Monitoring, Grafana, Performance Tuning, Event Monitoring, Performance Testing, Performance Management, Server Administration, Web Analytics and SEO, Javascript

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Programmer des posts pour les réseaux sociaux avec Hootsuite

    Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Machine Learning for Medical Data

    Skills you'll gain: Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Machine Learning Software, Clinical Informatics, Statistical Machine Learning, Convolutional Neural Networks, Data Preprocessing, Predictive Modeling, Electronic Medical Record System, Machine Learning Algorithms, Recurrent Neural Networks (RNNs), Model Evaluation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    cPanel Web Hosting Management Mastery

    Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Content Management, Data Storage

    Beginner · Specialization · 1 - 3 Months

1…353354355…464

In summary, here are 10 of our most popular marketing analytics courses

  • الاقتصاد الجزئي: قوة الأسواق | Microeconomics: Alfaisal University | KLD
  • 데이터 스토리텔링: University of California, Irvine
  • Apprendre à tirer parti des idées de tweet sur Twitter: Coursera
  • Salesforce Design Mastery: CRM Customization: Coursera
  • Cómo empezar con Facebook Commerce Manager: Coursera
  • Building a Machine Learning Solution: Coursera
  • Discovering BI: From Warehousing to Interactive Dashboards: Coursera
  • Foundations of Insight Selling: LearnQuest
  • Performance Monitoring For Application Developers: Codio
  • Programmer des posts pour les réseaux sociaux avec Hootsuite: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok