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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


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    U

    Universidad Nacional Autónoma de México

    Apoyos y ajustes razonables: inclusión en media y superior

    Skills you'll gain: Disabilities, Student Support and Services, Special Education, Education and Training, Higher Education, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Academic Advising, Student Engagement, Pedagogy, Learning Styles, Curriculum Development

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting

    4.4
    Rating, 4.4 out of 5 stars
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    8 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

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    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Patient-centered Care, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
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    552 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

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    U

    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Policy, Research Methodologies, Data Analysis, Research, Public Health, Data Collection, Data Visualization

    Beginner Ā· Course Ā· 1 - 3 Months

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    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    245 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing Budgets, Content Performance Analysis, Media Buying, Keyword Research, Social Media Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner Ā· Course Ā· 1 - 3 Months

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    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    8 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
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    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
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    491 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Diversity Awareness, Consumer Behaviour, Brand Management, Human Resource Management, Coordination

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

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    C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Marketing Planning, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Professional Networking, Social Media Management

    Beginner Ā· Course Ā· 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Apoyos y ajustes razonables: inclusión en media y superior:Ā Universidad Nacional Autónoma de MĆ©xico
  • Marketing e Data Science:Ā Fundação Instituto de Administração
  • International Hospitality & Healthcare Services Marketing:Ā Yonsei University
  • Social Determinants of Health: Methodological Opportunities:Ā University of Minnesota
  • Marketing no mundo digital:Ā University of Illinois Urbana-Champaign
  • Marketing digital para E-commerce:Ā Universidad de Palermo
  • Performance Marketing and MultiChannel Campaign Optimization:Ā Coursera
  • Generative AI in Marketing:Ā Board Infinity
  • GenAI for Marketing Teams:Ā Coursera
  • Marketing: Customer Needs and Wants:Ā IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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