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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Comment configurer un pixel Facebook

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    El arte de innovar: Emprendimiento en Educación

    Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Innovation, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Machine Learning with R: Build, Analyze & Predict

    Skills you'll gain: Data Analysis, Statistical Analysis, Probability Distribution, R Programming, Exploratory Data Analysis, Statistical Modeling, Machine Learning, Statistical Inference, Classification Algorithms, Data Manipulation, Supervised Learning, Random Forest Algorithm, Regression Analysis, Model Evaluation, Decision Tree Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Powering Up Your Power BI Skills

    Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Dashboard, Data Modeling, Data Transformation, Data Import/Export, Interactive Data Visualization, Business Intelligence, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    Generative AI for the Resilient Pricer

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, Market Dynamics, Market Intelligence, Advanced Analytics, Market Research, Revenue Management, Artificial Intelligence, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct, Data Quality, Market Trend

    4.1
    Rating, 4.1 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Python: de explorador de datos a analista

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Data Science, Python Programming, Jupyter, Matplotlib, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Supervised Learning Regression Classification Clustering

    Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Regression Analysis, Classification Algorithms, Classification And Regression Tree (CART), Machine Learning Algorithms, Machine Learning, Decision Tree Learning, Predictive Analytics, Logistic Regression, Random Forest Algorithm, Bayesian Statistics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Future of Production

    Skills you'll gain: Lean Manufacturing, Manufacturing and Production, Production Process, Manufacturing Processes, Quality Management, Sustainable Business, Emerging Technologies, Sustainable Technologies, Strategic Leadership, Operational Efficiency, Big Data, Product Quality (QA/QC), Process Optimization, Internet Of Things, Data-Driven Decision-Making, 3D Assets, Automation, Waste Minimization, Digital Transformation, Robotics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Comment configurer un pixel Facebook: Coursera
  • UX: Research Process: Packt
  • El arte de innovar: Emprendimiento en Educación: Tecnológico de Monterrey
  • Machine Learning with R: Build, Analyze & Predict: EDUCBA
  • Powering Up Your Power BI Skills: Packt
  • Generative AI for the Resilient Pricer: Dartmouth College
  • Python: de explorador de datos a analista: Universidad Nacional Autónoma de México
  • Design and Optimize User Funnels: Coursera
  • Google Cloud Essentials: Pearson
  • Supervised Learning Regression Classification Clustering: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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