Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Advertising, Digital Advertising, Social Media Campaigns, Marketing, Social Media Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Exploratory Data Analysis, Data Validation, Data Maintenance, Problem Management, Data Analysis, Data Visualization, Data Analysis Software, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Storytelling, Data Analysis, Data Transformation, Analytics, Google Cloud Platform, Big Data, Data Visualization Software, Data Cleansing, Data-Driven Decision-Making, SQL, Cloud Storage, Solution Architecture, Data Storage
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Project Planning, Business Analysis, Data Validation
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Blockchain, Business Leadership, Law, Regulation, and Compliance, Strategic Leadership, Business Transformation, Leadership, Risking, Business Ethics, Legal Risk, Regulatory Compliance, Emerging Technologies, Business, Business Process Automation, FinTech, Business Planning, Distributed Computing, Cryptography, Cloud Computing, Cloud Computing Architecture, Artificial Intelligence
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: User Accounts, Law, Regulation, and Compliance, Team Management, Account Management, Software As A Service, Software Installation, Customer Relationship Management (CRM) Software, Help Desk Support, Social Media Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Decision Tree Learning, Credit Risk, Random Forest Algorithm, Feature Engineering, Financial Modeling, Logistic Regression, Data Analysis, Statistical Machine Learning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Pandas (Python Package), Machine Learning Methods, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, Social Media, Customer Service, Customer Relationship Management, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data Wrangling, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Business Analytics, Data Manipulation, Data Transformation, Query Languages, Debugging, Demography
Mixed · Course · 1 - 4 Weeks