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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как таргетировать группу пользователей в Twitter?

    Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Distributed Query Optimization and Security

    Skills you'll gain: Database Management, Apache Hadoop, Query Languages, Big Data, Databases, SQL, Data Access, Distributed Computing, Performance Tuning, Data Processing, Data Integrity, Authorization (Computing), Data Storage Technologies, File Systems, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Fundamentals for Teradata Professionals

    Skills you'll gain: Teradata SQL, Identity and Access Management, SQL, Data Import/Export, Data Integration, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Big Data, Data Architecture, Database Design, Database Architecture and Administration, Cloud Computing Architecture, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution

    Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision

    Beginner · Project · Less Than 2 Hours

  • E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Generative AI Agents, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Confluent: Clickstream Data Analysis Pipeline Using ksqlDB

    Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Data Synthesis, Interactive Data Visualization, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Exploration et production de données pour les entreprises

    Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Microsoft Excel, Statistical Visualization, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Web Logs with Kibana & Elasticsearch

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Wrangling, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Next.js Ecommerce - Build a Shopping Platform From Scratch

    Skills you'll gain: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, Data Validation, User Interface (UI) Design, Search Engine Optimization, Web Applications, JavaScript Frameworks, Authentications, User Interface (UI), React.js, Payment Processing, E-Commerce, PostgreSQL, Dashboard, Database Development, Object-Relational Mapping, Product Improvement, Real Time Data

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Putting SQL to Work: The TechMart Challenge

    Skills you'll gain: SQL, Business Reporting, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data and Machine Learning for Technical Product Managers

    Skills you'll gain: Model Evaluation, Project Management Software, Technical Communication, Technical Product Management, Performance Metric, Agile Project Management, Data Analysis, Project Management, Analytics, Stakeholder Communications, Data-Driven Decision-Making, Machine Learning, Large Language Modeling, R Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Generate Visuals for A/B Testing Success: Coursera
  • Как таргетировать группу пользователей в Twitter? : Coursera
  • Distributed Query Optimization and Security: Johns Hopkins University
  • BigQuery Fundamentals for Teradata Professionals: Google Cloud
  • Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution: Google Cloud
  • Generative AI for People Management: Edureka
  • Confluent: Clickstream Data Analysis Pipeline Using ksqlDB: Google Cloud
  • Exploration et production de données pour les entreprises: University of Illinois Urbana-Champaign
  • Analyze Web Logs with Kibana & Elasticsearch: EDUCBA
  • Next.js Ecommerce - Build a Shopping Platform From Scratch: Packt

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