• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • R

    Rice University

    Physics 102 - Electric Potential and DC Circuits

    Skills you'll gain: Basic Electrical Systems, Electrical Engineering, Physics, Electrical Systems, Electronics, Electronic Components, electromagnetics, Problem Solving, Mechanics, Calculus, Linear Algebra, Integral Calculus

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Generative AI Agents, Business Transformation, Stakeholder Communications, Organizational Development, Business Communication, Communication, Internal Communications, Employee Training, Workforce Development, Stakeholder Engagement, Employee Engagement, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Empowering with web3.js: Web3 Applications

    Skills you'll gain: Blockchain, Frontend Integration, Transaction Processing, Event-Driven Programming, Front-End Web Development, JavaScript Frameworks, Event Monitoring, Full-Stack Web Development, Development Environment, Web Development, Web Applications, Program Development, React.js, Emerging Technologies, Application Development, Javascript, FinTech

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Recuperación de proyectos en crisis

    Skills you'll gain: Crisis Management, Project Documentation, Project Management, Project Controls, Problem Management, Risk Management, Case Studies, Earned Value Management, Project Planning, Project Performance, Stakeholder Management, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    69 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Forecasting, Strategic Thinking, Business Strategies, New Product Development, Value Propositions, Entrepreneurship, Trend Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    46 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Internal Communications Framework

    Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentos de Finanças da Empresa com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Financial Statements, Income Statement, Return On Investment, Balance Sheet, Financial Analysis, Financial Accounting, Business Metrics, Financial Data, Entrepreneurial Finance, Profit and Loss (P&L) Management, Financial Management, Business Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Quality and Safety in Ambulatory Healthcare Management

    Skills you'll gain: Patient Safety, Continuous Quality Improvement (CQI), Health Systems, Safety Assurance, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Healthcare Project Management, Risk Management, Project Management, Key Performance Indicators (KPIs), Incident Management, Strategic Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Crea data lakes y almacenes de datos en Google Cloud

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Metadata Management, Data Architecture, Data Management, Data Security, Cloud Storage, Data Processing, Advanced Analytics, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Analysis, Probability Distribution, Statistical Software, Statistics, Statistical Analysis, Estimation, R (Software), Data Visualization, Risk Analysis, Probability, Statistical Methods, R Programming, Return On Investment, Probability & Statistics, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

1…433434435…834

In summary, here are 10 of our most popular brand management courses

  • Physics 102 - Electric Potential and DC Circuits: Rice University
  • Empowering and Transforming Your Organization with GenAI: Coursera
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Empowering with web3.js: Web3 Applications: EDUCBA
  • Recuperación de proyectos en crisis: Universidad de los Andes
  • Introducción a la Innovación Empresarial y Creación de Valor: Tecnológico de Monterrey
  • Internal Communications Framework: University of California, Irvine
  • Fundamentos de Finanças da Empresa com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Marketing, Communication, and PR: Microsoft
  • Quality and Safety in Ambulatory Healthcare Management: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok