• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Google Cloud 資料分析簡介

    Skills you'll gain: Data Storytelling, Looker (Software), Data Visualization Software, Data Preprocessing, Data Analysis, Big Data, Analytics, Google Cloud Platform, Cloud Storage, Data Warehousing, Applied Machine Learning, Data Storage, SQL, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Market Adaptation and Specialized Negotiation Skills

    Skills you'll gain: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo vincular cuentas de anuncios de Meta Business

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    دمج التطبيقات في لوحة معلومات هووتسويت

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction à l'analyse de données sur Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Dashboard, Data Analysis, Analytics, Big Data, Google Cloud Platform, Cloud Storage, Data Storage, Data Visualization Software, SQL, Data Warehousing, Data Architecture, Data Processing

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Data-Driven and Ethical Sales Strategies

    Skills you'll gain: Closing (Sales), Sales Prospecting, Selling Techniques, Sales Presentations, Overcoming Objections, Sales, Sales Process, Sales Strategy, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, Business Ethics, Customer Engagement, Business Process Automation, Regulatory Compliance, Cultural Diversity

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Hadoop and Spark Fundamentals: Unit 3

    Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Import/Export, Data Integration, Relational Databases, File Systems, Command-Line Interface, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Applied Natural Language Processing in Engineering Part 1

    Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Artificial Intelligence, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Machine Learning, Unsupervised Learning, Dimensionality Reduction

    Mixed · Course · 1 - 3 Months

  • C

    CertNexus

    AIBIZ (Exam AIZ-210)

    Skills you'll gain: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality

    Mixed · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Protecting Champions: Training for Injury Prevention

    Skills you'll gain: Accident Prevention, Kinesiology, Child Development, Working With Children, Continuous Monitoring, Data-Driven Decision-Making, Endocrinology, Real Time Data, Health Education, Data Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Português Brasileiro

    Skills you'll gain: Digital Transformation, Data Warehousing, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Real Time Data, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Pipelines

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, Event Monitoring, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Scalability

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…434435436…457

In summary, here are 10 of our most popular marketing analytics courses

  • Google Cloud 資料分析簡介: Google Cloud
  • Market Adaptation and Specialized Negotiation Skills: LearnQuest
  • Cómo vincular cuentas de anuncios de Meta Business: Coursera
  • دمج التطبيقات في لوحة معلومات هووتسويت: Coursera
  • Introduction à l'analyse de données sur Google Cloud : Google Cloud
  • Data-Driven and Ethical Sales Strategies: LearnQuest
  • Hadoop and Spark Fundamentals: Unit 3: Pearson
  • Applied Natural Language Processing in Engineering Part 1: Northeastern University
  • AIBIZ (Exam AIZ-210): CertNexus
  • Protecting Champions: Training for Injury Prevention: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok