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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Evaluate Change Communication for Project Success

    Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Data Presentation, Change Management, Business Transformation, Communication, Organizational Change, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Key Performance Indicators (KPIs), Data Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Anomaly Detection, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Anmol Test Institution

    Créer une enquête de satisfaction client avec Typeform

    Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Dashboard, Data Analysis, Data Sharing, Customer Engagement, Market Analysis, No-Code Development, Project Design, Project Implementation

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Connectez vos outils avec Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

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    Google Cloud

    Modularizing LookML Code with Extends

    Skills you'll gain: Looker (Software), Google Cloud Platform, Maintainability, Data Access, Data Analysis, Data Management

    Intermediate · Project · Less Than 2 Hours

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    Packt

    The Complete Strapi™ Course with Plugins and Deployment

    Skills you'll gain: Content Management Systems, Authentications, Role-Based Access Control (RBAC), Application Deployment, Authorization (Computing), Cloud Deployment, Web Components, Content Management, Restful API, Continuous Deployment, TypeScript, Application Programming Interface (API), Web Analytics and SEO, Query Languages, Web Applications, Business Logic, Web Development Tools, Package and Software Management, Node.JS, Software Architecture

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Negotiation and Ethical Practices in Account Management

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Parse & Normalize Data for ML Pipelines

    Skills you'll gain: Data Preprocessing, Data Pipelines, Java, Data Processing, Feature Engineering, Data Cleansing, Data Quality, Data Transformation, Data Validation, Data Access, Continuous Monitoring, Unit Testing, Object Oriented Programming (OOP)

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Apache Pig: Analyze, Transform & Optimize Data

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Processing, Data Transformation, Data Manipulation, Apache, Scripting, Debugging, Query Languages, Scripting Languages, Open Source Technology

    Mixed · Course · 1 - 4 Weeks

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    CertNexus

    DEBIZ (Exam DEB-110): Data Ethics for Business Professionals

    Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Sustainable Development, Law, Regulation, and Compliance, Data Security, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Business Leadership, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Cómo utilizar BigQuery ML para ejecutar inferencias

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Agent Performance: Build and Test: Coursera
  • Evaluate Change Communication for Project Success: Coursera
  • Automate, Analyze, and AI Feedback: Coursera
  • Créer une enquête de satisfaction client avec Typeform: Anmol Test Institution
  • Connectez vos outils avec Slack: Coursera
  • Modularizing LookML Code with Extends: Google Cloud
  • The Complete Strapi™ Course with Plugins and Deployment: Packt
  • Negotiation and Ethical Practices in Account Management: Microsoft
  • Parse & Normalize Data for ML Pipelines: Coursera
  • Apache Pig: Analyze, Transform & Optimize Data: EDUCBA

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