• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Menggunakan BigQuery Machine Learning untuk Inferensi

    Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery ML を推論に使用する

    Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Model Evaluation, Supervised Learning, Predictive Analytics, Data Cleansing, Data Visualization, Matplotlib, Exploratory Data Analysis, Unsupervised Learning, Dimensionality Reduction, Data Science, Descriptive Analytics, Predictive Modeling, Plot (Graphics), Data Analysis, Pandas (Python Package), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Machine Learning Algorithms, Visualization (Computer Graphics), Scientific Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Looker (Software), Data Visualization, Dashboard, Cash Flows, Marketing Analytics, Financial Statement Analysis, Strategic Decision-Making, Transfer Learning, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Responsible AI for Developers: Fairness & Bias - 日本語版

    Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, AI Security, Artificial Intelligence, Open Source Technology, Model Evaluation, Data Quality, Data Validation, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Data Storytelling, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Statistical Methods, Statistical Visualization, Supervised Learning, Data Visualization, Data Preprocessing, Box Plots, Statistical Inference, Unsupervised Learning, Web Scraping, Statistical Modeling, Linear Algebra, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기

    Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Warehousing, Advanced Analytics, Data Management, Operational Databases, Google Cloud Platform, Machine Learning Methods, Cloud Storage, Data Processing, Open Source Technology

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, Unsupervised Learning, Data Presentation, LLM Application, Cloud-Native Computing, Reinforcement Learning, Natural Language Processing, Classification Algorithms, Biomedical Engineering, Site Reliability Engineering, Deep Learning, Computer Vision, Artificial Intelligence, Project Management Institute (PMI) Methodology, Data Ethics, Cash Flows, Model Deployment, Linear Algebra

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Version Control, Software Testing, Test Automation, Git (Version Control System), Software Architecture, Continuous Integration, Test Driven Development (TDD), Maintainability, System Testing, Software Design, Agile Methodology, Acceptance Testing, Test Script Development, Angular, Usability, Software Engineering, Web Content Accessibility Guidelines, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, Statistical Inference, Machine Learning Methods, SQL, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Technology Strategies, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Classification Algorithms, Engineering Management, Oral Expression, Systems Thinking, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Business Modeling, Asset Management, Crisis Management, Operations Research, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

1…454455456457

In summary, here are 10 of our most popular marketing analytics courses

  • Menggunakan BigQuery Machine Learning untuk Inferensi: Google Cloud
  • BigQuery ML を推論に使用する: Google Cloud
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Responsible AI for Developers: Fairness & Bias - 日本語版: Google Cloud
  • Master of Science in Data Science (Statistics): University of Leeds
  • Google Cloud 에서 데이터 레이크와 데이터 웨어하우스 빌드하기: Google Cloud
  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok