• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Political Systems

    Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Systems Thinking, Governance, World History, Research Methodologies, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Science

    Fundamentals of Sensors

    Skills you'll gain: Biomedical Engineering, Electronics, Semiconductors, Electronic Systems, Medical Devices, Internet Of Things, Embedded Systems, Materials science, Chemical Engineering, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    System Validation (2): Model process behaviour

    Skills you'll gain: Verification And Validation, Embedded Software, Software Systems, Systems Analysis, Distributed Computing, Mathematical Modeling, Theoretical Computer Science, Software Architecture, Data Modeling, Software Design, Algorithms, Data Structures

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?

    Skills you'll gain: Anthropology, Social Sciences, Cultural Diversity, Sociology, Psychology, Education and Training, Science and Research, Ancient History, Neurology, Legal Proceedings

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Marketing Analytics, Social Media Marketing, Earned Media, Social Media Campaigns, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Mobile Banking, Data-Driven Decision-Making, Consumer Behaviour, Data Ethics, Key Performance Indicators (KPIs), Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Employment Law: The Gig Economy

    Skills you'll gain: Labor Law, Labor Relations, Labor Compliance, Case Studies, Compensation Analysis, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Case Law

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    VLSI chip design with CPS for Industrial Applications

    Skills you'll gain: Embedded Systems, Embedded Software, Robotics, Electronic Systems, PIC Microcontrollers, Computer Systems, Internet Of Things, Automation, Control Systems, C (Programming Language), Peripheral Devices, Wireless Networks, Medical Devices, Electric Power Systems, Computer Architecture, Civil Engineering, Cybersecurity, Public Works, Cloud Computing, Electronic Hardware

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
1…646566…108

In summary, here are 10 of our most popular consumer behavior courses

  • Comparative Political Systems: Università di Napoli Federico II
  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Fundamentals of Sensors: Indian Institute of Science
  • System Validation (2): Model process behaviour: 28DIGITAL
  • Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?: Rutgers the State University of New Jersey
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Social Media Marketing Analytics: Illinois Tech
  • Employment Law: The Gig Economy: University of Pennsylvania
  • How to Identify Your Target Audience: Coursera
  • Sales mindset y análisis de mercado: UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok