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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, ChatGPT, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Return On Investment

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Civil and Architectural Engineering, Structural Analysis, Materials science, Construction, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Technical Standard, Laboratory Testing

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Macroeconomic Financial Accounts Course 2

    Skills you'll gain: Financial Policy, Financial Systems, Microsoft Excel, Financial Data, Governmental Accounting, Corporate Finance, Financial Accounting, International Finance, Data Analysis, Economics, Fiscal Management, Policty Analysis, Research, and Development, Financial Management, Quantitative Research, Public Administration, Behavioral Economics, Balance Sheet, International Relations, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Machine Learning with PySpark: Recommender System

    Skills you'll gain: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Predictive Modeling, Unsupervised Learning, Applied Machine Learning, Scatter Plots, Embeddings, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, Customer experience strategy (CX), Business Analysis, Case Studies, B2B Sales

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Revolution in Sports Media: Innovative Strategies

    Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine FPS & Action Game Development

    Skills you'll gain: Unreal Engine, Video Game Development, Animation and Game Design, Game Design, Animations, User Interface (UI), Prototyping, Virtual Environment, Virtual Reality, Visualization (Computer Graphics), Simulations, Artificial Intelligence, User Interface (UI) Design, Augmented and Virtual Reality (AR/VR), Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Temporal Logic Model Checking

    Skills you'll gain: Computational Logic, Verification And Validation, Theoretical Computer Science, Systems Design, Model Evaluation, Simulations, Algorithms, Safety and Security

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
  • Online Influence and Persuasion: Johns Hopkins University
  • Macroeconomic Financial Accounts Course 2: Sapienza University of Rome
  • Execution and Evaluation: University of Colorado Boulder
  • Machine Learning with PySpark: Recommender System: Coursera
  • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
  • Revolution in Sports Media: Innovative Strategies: Real Madrid Graduate School Universidad Europea
  • Effective Corporate Communication: Principles & Evolution: Starweaver

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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